Sky Sports have confirmed the long-term rights to show six popular sports, including WWE, Scottish football and future English cricket tours:
BREAKING NEWS: Sky Sports secures long-term deals for The Lions, Super League, England overseas cricket, Scottish football, WWE & Speedway— Sky Sports News (@SkySportsNews) January 30, 2014
Barney Francis, managing director at the company, commented on Sky Sports' website:
Sky Sports had an excellent year in 2013 and we're looking forward to an outstanding line-up for our customers in 2014. These agreements secure even more fantastic live sport for our audience, offering them unrivalled breadth and quality for years to come.
Let's take a look at what will be hitting your screens over the coming years:
|Sport||Length of Deal||Details|
|Scottish Football||Four years||Scottish Cup, international friendlies and Scottish FA Youth Cup|
|Super League Rugby||Five years||Super League matches|
|Lions Rugby||One Tour||2017 British & Irish Lions Tour to New Zealand|
|Cricket||Seven Years||Includes England's 2018 and 2020 winter tours|
|Speedway||Five years||25 Elite League meetings per season|
|WWE||Five years||600 hours of content per year, including Pay-per-view events|
These deals are a move in the right direction for Sky Sports, who recently lost much of their football coverage to newly-formed rival BT Sport.
As announced by Ed Malyon of the Mirror, BT's decision to pump £898 million into three years of Champions League coverage could provide a huge boost to the channel that is trying to make its name quickly.
Although BT Sport still lag behind when it comes to Premier League coverage, showing just a handful of games across the season, exclusive rights to all European football from the 2015-16 campaign could be a hugely profitable investment.
Losing the midweek Champions League show is a blow, but the company have made it clear they won't be held to ransom in order to reclaim the rights.
After losing European football, an official statement said BT Sport had paid "far in excess" of what the coverage is worth, per an alternate Malyon report.
Sky Sports' range of coverage remains their main strength.
If you're a fan of English-based sport, an array of rugby, cricket and football will continue to lead the organisation's charge for supremacy.
Brian Owen, sports writer for Brighton-based newspaper The Argus, comments on how vital is it for Sky to keep showing sports such as Speedway:
Five-year TV deal with Sky Sports is more than just good news for #speedway tracks like Eastbourne. For many (most? all?) it's a lifeline— Brian Owen (@Brian__Owen) January 30, 2014
While Sky Sports don't have an array of European football to promote across the coming years, many of the newly announced deals will go down well with non-BT subscribers who may have been worrying the company would sneak in to secure further rights.