Over the years, Super Bowl ads have become as much a part of the tradition of Super Bowl Sunday as the game itself.
There's plenty of anticipation for the commercials, but with several teasers and full-length ads leaked already, there's a good chance viewers will know what to expect come Sunday, Feb. 2.
As Volkswagen of America general manager of brand and marketing communications Justin Osbourne points out via The New Yorker's Ian Crouch, the "surprise factor" has become a thing of the past:
The surprise factor doesn’t matter as it once did. Our goals are about how many total views we can get. To assume that that is going to happen within forty-eight hours is cutting yourself pretty short.
With that in mind, let's take a look at the latest ad leaks, rumors and preview what's to come on Super Bowl Sunday.
Volkswagen has emerged as one of the big names to watch for on Super Bowl Sunday thanks to its creative commercials.
This year's ad may be lacking in the humor department, but there's certainly no denying the creativity.
Apple has been a stranger to Super Bowl ads for the most part since its iconic 1984 commercial, which is widely regarded as the greatest Super Bowl ad of all time.
According to Business Insider's Aaron Taube, the company has run just two Super Bowl ads in the three decades since their famous spot, last featuring in 1999.
However, a tweet from advertising guru Lee Clow on Jan. 19 hinted at the possibility of an Apple ad to celebrate the company's 30th anniversary of its Macintosh computer:
Gonna be a goodSuper Bowl. Mac's gonna be 30 :)— Lee Clow (@_clow) January 20, 2014
As of now, there's been no leaks or any confirmation on whether the company will air an ad on Feb. 2.
In an effort to eliminate the boring, Toyota has called on the Muppets.
In this ad, Terry Crews plays a mundane man who spends his time listening to elevator music.
That is, until the Muppets take over his Highlander and quickly turn him into a free spirit.
Rumors have been swirling that some of the cast of Seinfeld could be making a return to television screens across the country on Super Bowl Sunday.
According to the New York Daily News' Lee Moran on Jan. 16, Jerry Seinfeld, Jason Alexander and the show's creator, Larry David, were recently spotted outside of Tom's Restaurant in New York City. There were production crews on site with cameras creating fake snow as well.
The stars declined to comment on why or what they were doing at the iconic location, where a good portion of the show was filmed. However, production workers reportedly confirmed that a Super Bowl ad was in the works.
Like many other car companies, Audi's Super Bowl ad has been revealed ahead of time, but will likely still make you chuckle when you see it on game day.
This year's spot uses special effects, a cameo from Sarah McLachlan and the Doberhuahua to drive home the fact that compromise can be scary.
Go Daddy and its No. 1 celebrity endorser are back for the big game with a much less suggestive ad than we are used to seeing from the company.
This year's spot features NASCAR's Danica Patrick running through the streets alongside bodybuilders in a muscle suit.
Bud Light has dropped several teaser ads to get viewers excited for what's to come on Super Bowl Sunday.
The most popular teasers feature action hero Arnold Schwarzenegger dressed up like tennis legend Bjorn Borg and standing at a ping-pong table.
Keep in mind that the theme for Bud Light's Super Bowl ad campaign is "Whatever Is Coming."