Over the years, Super Bowl ads have become as much a part of the tradition of Super Bowl Sunday as the game itself.
There's plenty of anticipation for the commercials, but with several teasers and full-length ads leaked already, there's a good chance viewers will know what to expect come Sunday, Feb. 2.
As Volkswagen of America general manager of brand and marketing communications Justin Osbourne points out via The New Yorker's Ian Crouch, the "surprise factor" has become a thing of the past:
The surprise factor doesn’t matter as it once did. Our goals are about how many total views we can get. To assume that that is going to happen within forty-eight hours is cutting yourself pretty short.
With that in mind, let's take a look at the latest ad leaks, rumors and preview what's to come on Super Bowl Sunday.