The most important aspect of football is scoring goals. Namely, scoring more than the opposition.
Which is why when one of the world's most lethal finishers is thought to be agitating for a move, people take note.
It has been reported by various media outlets that Edinson Cavani wants to leave Paris Saint-Germain. The 26-year-old has only been in the French capital a matter of months after his mammoth £54 million move from Italian club Napoli.
Cavani is reportedly unhappy at having to play second fiddle to Zlatan Ibrahimovic. Coach Laurent Blanc has deployed Cavani largely out on the left flank, whilst his Swedish team-mate continues to thrive through the middle, as reported here by the Daily Mail.
As one of the most consistent finishers in world football using Cavani in such a way borders on the criminal.
If Cavani is to force a way out of Paris, there are a host of Premier League clubs waiting in the wings to snaffle up such a rare talent.
The move would be a huge bonus for the club which succeeds in securing his services. But what about for Cavani himself?
If Blanc persists in playing one of the deadliest strikers on the planet out of position he may have to accept that player will want time in his favoured role months before the most important period in his career.
Whilst a move this late in the transfer window looks nigh-on impossible, the allure of the Premier League could ultimately be too much to ignore. PSG may now be a major financial force, but England's top league is one of the most competitive in the world.
A player of Cavani's calibre is never short of suitors.
Manchester United have already made a major statement in this January transfer window with the signing of Chelsea's Juan Mata. Combined with a front two of Wayne Rooney and Robin van Persie, not to mention the exciting prospect of Adnan Januzaj, manager David Moyes probably feels it is unnecessary to explore other options at this point.
Neighbours Manchester City scored their 100th goal of the season earlier this month in an FA Cup tie against Blackburn Rovers. With Sergio Aguero, Alvaro Negredo, Stevan Jovetic and Edin Dzeko as options, they may decide not to make a move for another striker, especially one who is going to cost top dollar.
Chelsea and Arsenal would seem a more natural fit for the PSG front man. Fernando Torres has never managed to recreate his scintillating Anfield form at Stamford Bridge and Samuel Eto'o is not a long-term solution.
Chelsea's public pursuit of Wayne Rooney, although appearing to be ultimately fruitless, is clear evidence that they are looking to bolster a faltering front-line. With a trio of visionary playmakers in the form of Eden Hazard, Oscar and Willian, Cavani should be chomping at the bit to be provided with the kind of service he thrives on.
Meanwhile, at Arsenal, Olivier Giroud has been in far more consistent form this term, having netted 10 league goals in 21 appearances. But he largely carries the goalscoring burden on his shoulders alone.
Pair him with a world-class striker in Cavani and it gives the club, who would have to break their transfer record for the second time in months, an enormous opportunity to end a trophy drought that dates back to 2005.
Arsene Wenger hinted after last night's 2-2 draw with Southampton he may have to spend in January. With Theo Walcott a long-term casualty, a player of Cavani's stature would boost the club's title chances no end.
There are a handful of top clubs in the Premier League who would benefit from the acquisition of Cavani. For the player himself, he would have an abundance of options as well as the opportunity to play in his preferred position.
It's a win-win.