Super Bowl Commercials 2014: Ads Destined to Be Massive Hits

Rob GoldbergFeatured ColumnistFebruary 2, 2014

Bob Saget, left, and John Stamos attend the Starlight Awards at the Skirball Cultural Center on Wednesday, Sept. 25, 2013, in Los Angeles. (Photo by Jordan Strauss/Invision for Starlight Children's Foundation/AP Images)
Jordan Strauss/Associated Press

While the majority of football fans will be focusing on the game itself between the Denver Broncos and Seattle Seahawks during Super Bowl XLVIII, many of those watching around the world will only care about the commercials.

According to Steve Almasy of CNN, the cost of these ads are up to $4.5 million for a 30-second spot. If a company is spending this much money just to put the commercial on television, it better work hard to make it memorable.

This puts a lot of pressure on advertisers to come through with a memorable advertisement. Fortunately, a number of companies are likely to come through with big hits on Feb. 2 during the NFL's season finale.


Where: MetLife Stadium, East Rutherford, N.J.

When: Sunday, Feb. 2

Kickoff Time: 6:30 p.m. ET

Watch: Fox

Live Stream: Fox Sports Go

Spread: Denver -3, via Bovada



The German car company has quietly come through with some of the better Super Bowl commercials over the years. One of Volkswagen's most memorable campaigns was the series featuring a young Darth Vader.

However, they have gone in a new direction this year. Instead of just trying to be clever, they decided to combine every factor that makes a great commercial. According to their "algorithm," this includes puppies, babies, twerking, celebrities, groin hits and more.

They put it all together to create this intriguing spot:

Obviously, this is a play on other commercials that have helped the Super Bowl become the biggest advertising day of the year. In reality, it is hard to argue with these ingredients to be popular in America.

This commercial is certain to be a hit with many people watching at home looking for each of these elements in their favorite ads.


Dannon Oikos

For eight seasons from 1987 to 1995, "Full House" was one of the most popular shows on television. People could not get enough of the extended San Francisco family and all of its misadventures.

Unfortunately for the show's fans, the world has been without the show for almost 20 years.

The good news is Bob Saget, John Stamos and Dave Coulier are back together, reprising their roles as Danny Tanner, Uncle Jesse and Joey:

Of course, just one commercial is not enough to satisfy the millions of fans who are certain to be excited to see the trio together again. That is why Dannon Oikos provided a second spot:

Pairing a celebrity endorsement with a great deal of nostalgia is an automatic win for the yogurt company and should have people talking for a while.


Bud Light

Every year, Bud Light is expected to come through with some of the most original advertising. The company has been making people laugh for years, and the standard is now extremely high.

Although we have only seen a couple of teasers for this year's campaign, there is plenty of reason to get excited. 

These videos feature Arnold Schwarzenegger apparently preparing to play a game of ping pong. Of course, he has on a head band with hair that resembles a combination of Andre Agassi in his prime along with Schwarzenegger's own Conan the Barbarian.

The former body builder/actor/governor has been quite entertaining throughout his career as not just an action star, but also in comedies.

If the early returns are any indication, this upcoming Super Bowl commercial could be one of the best of the year.


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