Super Bowl Sunday entails a lot of time in front of the television, which means lots and lots of commercials. Fortunately, the allure of the big game results in some of the best ads viewers will see all year long.
Let's take a closer look at some of the ads we're most excited to see on Sunday, Feb. 2, for Super Bowl XLVIII between the Seattle Seahawks and Denver Broncos.
When: Sunday, Feb. 2, at 6:30 p.m. ET
Where: MetLife Stadium, East Rutherford, N.J.
Live Stream: Fox Sports Go
Spread: Broncos (-3), according to Bovada.lv.
Terry Crews and the Muppets
Toyota has teamed up with Terry Crews and the Muppets to advertise its new Highlander SUV this February. You can watch several different teasers on the car manufacturer's YouTube channel, with the longest ad running about a minute in length.
The theme of the ad is that the Highlander is anything but a boring ride, as the Muppets help add some entertainment to Crews' otherwise ordinary life by hopping in his new SUV.
If you love the Muppets, you'll wish this commercial was longer. If you're not a Muppets fan, hopefully you'll enjoy a shirtless Crews.
Bud Light Introduces Arnold Schwarzenegger
Bud Light has done an excellent job of creating tons of hype ahead of Super Sunday. And one of the beer brand's teaser ads features bodybuilding legend and beloved action hero Arnold Schwarzenegger dressed up like Bjorn Borg at a pingpong table.
Whether he's slowly zipping up his jacket or stretching out his hamstrings, every second is awkward and impossible to look away from.
Vice president of Bud Light at Anheuser-Busch Rob McCarthy explains, per the Los Angeles Times' Meg James: "When you introduce a new campaign at the Super Bowl called 'The Perfect Beer for Whatever Happens,' there's an expectation for the unpredictable."
The slogan for Bud Light's series of Super Bowl ads is "Whatever Is Coming," which leaves the list of possibilities wide open.
That alone is enough to pique viewers' interest.
Audi has a hilarious ad for all to enjoy on Super Sunday.
The car company's Doberhuahua commercial features plenty of computer-generated fun and even includes a cameo from Sarah McLachlan.
The fun begins after a pet shop employee suggests to a couple that they breed their two favorite dogs since they can't decide on just one. Thus the Doberhuahua is born.
The rest of the ad shows the Doberhuahua terrorizing the world and scaring just about everyone until Audi admits that compromise is scary and introduces the brand new A3.
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