SodaStream's Banned Super Bowl Commercial Starring Scarlett Johansson

Kenny DorsetDirector of Social MediaJanuary 27, 2014

(via SodaStream/YouTube)

Fox has reportedly rejected this Super Bowl commercial from SodaStream starring actress Scarlett Johansson, not because of any sexual messaging, but because it ends with her saying "Sorry, Coke and Pepsi." 

SodaStream CEO Daniel Birnbaum tells Bruce Horovitz of USA Today Sports that Fox is "afraid" of Coke and Pepsi:

"What are they afraid of?" asks Birnbaum. "Which advertiser in America doesn't mention a competitor? This is the kind of stuff that happens in China. I'm disappointed as an American."

Thanks to Will Brinson of for the find.