Super Bowl Commercials 2014: Breaking Down Notable Teaser Advertisements

Matt Fitzgerald@@MattFitz_geraldCorrespondent IIIJanuary 26, 2014

Former Governor of California Arnold Schwarzenegger gestures while he delivers a speech during a Financial Education Summit in Sydney, Australia, Thursday, June 13, 2013. Schwarzenegger was a keynote speaker during the summit that toured Perth, Sydney and Melbourne, speaking about his success in body building, real estate, the film industry and politics. (AP Photo/Rob Griffith)
Rob Griffith/Associated Press

Super Bowl XLVIII will be viewed by millions of fans across the globe on Sunday, Feb. 2, when the Seattle Seahawks take on the Denver Broncos at East Rutherford's MetLife Stadium.

For many tuning in for the FOX telecast, though, a large portion of the entertainment value will come from the high-profile advertisements. Commercials are a huge part of what makes Super Bowl Sunday special, and some notable teasers suggest at least a few will be particularly memorable.

Here is a look at a few teaser ads that should portend great full-length advertisements, which are priced at around $4 million per 30-second time slot.

Note: Advertisement price information and complete list of ads can be found at


When: Sunday, Feb. 2 at 6:30 p.m. ET

Where: MetLife Stadium East Rutherford, N.J.


Live Stream:

Spread: Denver Broncos -3 (per Bovada)


Arnold Schwarzenegger Headlines Bud Light Table Tennis Teasers

Eric Charbonneau/Associated Press

Bud Light has been a fixture in Super Bowl ads for years, but the addition of the versatile 66-year-old star adds some serious intrigue to the company's latest campaign.

Schwarzenegger has an undeniable draw and is renowned for his cheesy one-liners that are only cool because it's him pulling them off. Look no further than the "Zipper" teaser for Bud Light capitalizing on this unique skill:

Something about the massive Governator playing ping pong is just laughable, and even though he says just one word total in the two teasers, these forecast something epic on the horizon:

The former Mr. Olympia still has an imposing physique that should consist of him laying it all on the line to beat whomever lines up across from him at the ping pong table.

As's Kenley Young reports, Bud Light is using a new tag line: "The Perfect Beer for Whatever Happens."

Bold prediction: Schwarzenegger loses to a far more diminutive table tennis adversary, and some sort of altercation ensues. The one who beats Schwarzenegger at the game then enjoys a Bud Light, "for whatever happens" as the commercial ends.

It's not every day one lines up to play a hyped up, jacket-and-short-shorts-wearing Schwarzenegger in ping pong, but it's something millions will be treated to next Sunday.


Toyota Promotes Highlander with Muppet Swagger

Dan Hallman/Associated Press

Maybe the Muppet characters and "swagger" don't often have much in common, but Jim Henson's creative puppets are enjoying a resurgence in recent years.

The Muppets, a 2011 film starring Jason Segel, Amy Adams and Chris Cooper as a menacing villain, garnered a 96 percent on Rotten Tomatoes. Now a follow-up is in the works, and the Muppets are taking center stage in at least one TV timeout during the Super Bowl.

Action movie star and ex-NFL player Terry Crews has flashed a comedic side in his film career, and that should be on display in his interactions with the Muppets in Toyota's 2014 Highlander commercial.

Rowlf the Dog is seen presumably scaring Crews in the backseat, attempting to pull the locked door handle after Crews pulls up to a party bus of sorts that seems abandoned.

Here's the description for the teaser from Toyota USA: "One boring man, in a world full of boring choices, makes a stop that will change his life forever. In the all-new Toyota Highlander, the Big Game will be anything but boring. #NoRoomForBoring."

What's great about the Muppets is that their antics can appeal to America's youth while also invoking a nostalgia of sorts among adults—and even drawing a few genuine laughs.

Car commercials are often befuddling as it is, so this partnership between the puppets and Toyota should yield successful results.


Newcastle's Teasers for the Ad It Didn't Make?

It's going to be fascinating to see what Newcastle Brown Ale comes up with on Super Bowl Sunday—if anything.

In its first couple of teasers, Newcastle suggests that it didn't have quite the budget to pull off plugging for one of the most sought-after slots in television.

The beer manufactured and distributed by Heineken is generating a lot of hype and perhaps being self-deprecating or satiric in poking fun at the expensiveness of a Super Bowl ad.

Newcastle has released a few of these "cheap" teaser ads, which begs the question as to why its marketers didn't simply hold back on those in favor of coming out with an epic, out-of-nowhere commercial in one of the time slots for the big game.

Then again, these three ads combined would probably not have cost as much as it'd take to claim a worthwhile 30-second TV spot.

But will Newcastle actually come out with an expensive advertisement? Its latest video seems to suggest so:

The website promises more teasers in the coming days, too, so fans should indeed "gird their loins" for the impending content.

Whatever happens on Sunday, Feb. 2, these humorous teasers alone have already gone a long way to promote Newcastle's brand. Here's to hoping its creative minds do put something out and capitalize on this unique opportunity to publicize as they have so far.


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