This Saturday in Monte Carlo, undefeated WBA middleweight champion Gennady Golovkin defends his belt against Osumanu Adama. Adama is only ranked No. 12 by the WBA, but the power-punching Triple G is one of the hottest fighters in the sport right now, so his 2014 debut is an event.
HBO won't be broadcasting it, which is a shame for fans and a questionable strategy for the premium cable network, which has clearly identified Golovkin as a fighter they want to build programming around, especially after losing Golden Boy to rival Showtime.
So boxing fans in the United States will be checking their Twitter and Facebook feeds this weekend, waiting for the news from the tiny kingdom of Monaco.