Although the deal to take the player to Stamford Bridge has yet to be finalised, it is thought to be a formality.
But Reds fans should rest easy as Rodgers has made it fairly clear that there are other viable options to the "Egyptian Messi."
Liverpool transfer news: No Salah, no problem! £15m alternative and more targets: http://t.co/mmO3gNvnIy— Barclays PL News™ (@BarclaysLeague) January 24, 2014
Telegraph Sport confirmed the existence of a list of other targets:
He’s [Salah] a boy that is a talent.
He is 21 years of age and people saw his qualities in the games against Chelsea and Tottenham in Europe, but you need to have that list [of targets] because if it doesn’t work out then you are hoping there are one or two others.
The Liverpool Echo also noted Rodgers' willingness to bring in reinforcements:
To be fair the club has been working hard on a number of targets.
The club has been working very hard to get players in. I'll leave that to them and see how they get on.
And in an interview with Talksport (h/t the Herald) Rodgers remained philosophical over Salah's capture:
It is one where the agent of the player and the clubs were talking but if the deal can't be done, the deal can't be done.
This is a brilliant club and we try to get players in for the now, we need players who can come in now and help us.
Ina any event, with a week left of the transfer window, there is still plenty of time for deals to be done and players continue to be linked with the club.
Barcelona's exciting speed merchant Cristian Tello is still on Rodgers' radar and, according to Nick Lustig of the Daily Star, the Reds are in pole position to sign a player with many similarities to those of Salah.
Despite a lack of opportunities under Tata Martino and predecessor Tito Vilanova, Tello has generally delivered when given the chance.
His hat-trick on Wednesday against Levante in the Copa Del Rey showed exactly the threat he possesses, and a return of 20 goals in 49 Barca appearances is more than acceptable from a wide man.
Another player interesting the club according to Talksport is Spartak Moscow's defensive midfielder Romulo.
In the wake of Lucas Leiva's injury, the Brazilian would be a bargain like-for-like replacement at just £10 million.
His boundless energy, controlled aggression in the tackle, an ability to turn defence into attack quickly and a wonderfully incisive passing range would complement a creative and hard-working midfield unit.
There are other targets, too, as detailed by Talksport and Rodgers has surely done enough in his time at the club to have his judgment respected in the transfer market.
After all, the world doesn't revolve around Mohamed Salah.