Forget Christmas Day, your birthday or your wedding anniversary: If Sky Sports News are to be believed, the most important day of your year is January transfer deadline day.
The 24-hour rolling news service ramps up the hyperbole on the final day of the winter window, earning its reputation as the No. 1 destination for football fans due to its breaking stories, exhaustive coverage and dramatic-looking bright yellow graphics.
Should you be joining Jim White on SSN for the festivities on Friday, we have the ideal accompaniment: The Bleacher Report Deadline Day Bingo Game.
Click here to open and print off our bingo card and then park yourself in front of a TV to watch the same bored reporter stand outside Stoke's training ground in the rain all day.
Cross off each box on the card as appropriate and Tweet us to let us know how you're getting on with the hashtag #DDayBingo.