Sacramento Kings Give Fans Unique Perspective with 'Google Glass Night'

Zach BuckleyNational NBA Featured ColumnistJanuary 24, 2014

SACRAMENTO, CA - JANUARY 10: Derrick Williams #13 of the Sacramento Kings shoots a layup against the Orlando Magic on January 10, 2014 at Sleep Train Arena in Sacramento, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images Agreement. Mandatory Copyright Notice: Copyright 2014 NBAE (Photo by Rocky Widner/NBAE via Getty Images)
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While every NBA team has embraced the way technology can help evaluate talent and scout opponents, the Sacramento Kings have aggressively used the advancements to improve fan experience.

After becoming the league's first team to accept bitcoin, a digital form of currency, the Kings will up the ante during their Friday night home game with the Indiana Pacers. Or, as it may be remembered in the historical context, the Google Glass Game.

A number of Kings personnel will be wearing the high-tech eyewear—sort of an interactive computer you wear like glasses—including the mascot, an announcer and some of the team dancers, according to Matt Kawahara of The Sacramento Bee

SACRAMENTO, CA - DECEMBER 3: Sacramento Kings mascot, Slamson, gets ready to entertain the crowd as the Sacramento Kings take on the Oklahoma City Thunder at Sleep Train Arena on December 3, 2013 in Sacramento, California. NOTE TO USER: User expressly ack
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With nearly a dozen of the glasses in play for the game, the Kings' production crew will sift through the live streaming video and send the best feeds to the fans through various outlets. The action will be delivered on the jumbotron inside Sleep Train Arena, over local TV broadcasts and across social media.

“It’s about giving fans a unique perspective,” Kings president Chris Granger said, via Kawahara. “We’d like our fans to be able to experience what it’s like to run through the tunnel like a player, what it’s like to be near the player huddle like a sideline reporter is, what it’s like to be a Kings dancer on the court.”

The Kings already had something of a trial run with the technology, outfitting several players with the glasses to wear them during warm-ups and pregame introductions on Jan. 12.

Whether the technology will become mainstream over time remains uncertain. As it stands, Google Glass is not currently available to the public. There are endless possibilities for when that day comes, but there are never any guarantees that a new product will hold widespread appeal.

"Not really sold this is the wave of the future," NBC Sports' Kurt Helin wrote, "but it could be interesting for a night." 

If nothing else, it's a reminder that there is never a dull moment when it comes to first-year Kings owner Vivek Ranadive. Whether he's handing over the reins of his franchise to DeMarcus Cousins or rolling the dice on Rudy Gay, Ranadive's never one to shy away from a risk if he sees a big enough reward.

Luckily, he's more than willing to take all of us fans along for the ride.