After becoming the league's first team to accept bitcoin, a digital form of currency, the Kings will up the ante during their Friday night home game with the Indiana Pacers. Or, as it may be remembered in the historical context, the Google Glass Game.
A number of Kings personnel will be wearing the high-tech eyewear—sort of an interactive computer you wear like glasses—including the mascot, an announcer and some of the team dancers, according to Matt Kawahara of The Sacramento Bee.
With nearly a dozen of the glasses in play for the game, the Kings' production crew will sift through the live streaming video and send the best feeds to the fans through various outlets. The action will be delivered on the jumbotron inside Sleep Train Arena, over local TV broadcasts and across social media.
“It’s about giving fans a unique perspective,” Kings president Chris Granger said, via Kawahara. “We’d like our fans to be able to experience what it’s like to run through the tunnel like a player, what it’s like to be near the player huddle like a sideline reporter is, what it’s like to be a Kings dancer on the court.”
The Kings already had something of a trial run with the technology, outfitting several players with the glasses to wear them during warm-ups and pregame introductions on Jan. 12.
Whether the technology will become mainstream over time remains uncertain. As it stands, Google Glass is not currently available to the public. There are endless possibilities for when that day comes, but there are never any guarantees that a new product will hold widespread appeal.
"Not really sold this is the wave of the future," NBC Sports' Kurt Helin wrote, "but it could be interesting for a night."
If nothing else, it's a reminder that there is never a dull moment when it comes to first-year Kings owner Vivek Ranadive. Whether he's handing over the reins of his franchise to DeMarcus Cousins or rolling the dice on Rudy Gay, Ranadive's never one to shy away from a risk if he sees a big enough reward.
Luckily, he's more than willing to take all of us fans along for the ride.