The forward, who currently plays for Zenit St. Petersburg, would surely interest several London clubs. Chelsea usually have money to spend, Arsenal are in need of a striker, and even Spurs could do with a boost up front.
So was Hulk about to enter talks with one of those clubs? Or, as some more mischievous souls on Twitter suggested, even join local side Luton?
Brazil striker Hulk is at Luton airport, apparently. I can't wait to see the dream strike duo of him and Paul Benson tear up the Conference.— Liam Happe (@liamhappe) January 24, 2014
The truth is probably less exciting than any of the above, however.
According to the accompanying text, Hulk is simply en route to Porto, where he used to play, for his holiday. As Eurosport journalist Reda Maher points out:
RT @Reda_Eurosport: Hulk photo at Luton red herring - Instagram states heading to Porto w/Luis Neto. It's Russian off-season. Holidays.— Eurosport Transfers (@eurosportmoves) January 24, 2014
And why not? Zenit don't have another game until February with the Russian Premier League finished for the time being.
Of course, it's transfer season, so it could just be lies on top of lies, and Hulk is indeed on his way to the Premier League. Or, it could be that the simple explanation is usually the right one.