Super Bowl Commercials 2014: Breaking Down the Teases and Early Peaks

Scott Polacek@@ScottPolacekFeatured ColumnistJanuary 23, 2014

SEATTLE, WA - JANUARY 19:  Seattle Seahawks fans hold up a sign for Super Bowl XLVIII in the fourth quarter while taking on the San Francisco 49ers during the 2014 NFC Championship at CenturyLink Field on January 19, 2014 in Seattle, Washington.  (Photo by Christian Petersen/Getty Images)
Christian Petersen/Getty Images

Super Bowl XLVIII

Date: Sunday, Feb. 2

Time: 6:25 p.m. ET

Where: MetLife Stadium East Rutherford, N.J.


Live Stream:

Spread: Denver Broncos -3 (per Bovada)

Let’s be honest here—the last true football games of the 2013-14 NFL season wrapped up when Richard Sherman infamously batted Colin Kaepernick’s fade route to Michael Crabtree into the waiting hands of his teammates.

Unless you are one of the lucky fans of the Seattle Seahawks or Denver Broncos, the Super Bowl is never really about the football.

It’s about the two weeks of the 24/7 sports media beating every potential storyline into the ground (Did you know Sherman had a controversial postgame interview after the NFC Championship Game?), Super Bowl parties with friends and family, the seemingly annual buffalo wing shortage that everyone freaks out about and the commercials. 

DENVER, CO - JANUARY 19:  Peyton Manning #18 of the Denver Broncos looks to pass in the first quarter against the New England Patriots during the AFC Championship game at Sports Authority Field at Mile High on January 19, 2014 in Denver, Colorado.  (Photo
Doug Pensinger/Getty Images

Oh yes, the commercials.

The Super Bowl may be the one television program that Americans aren’t rushing to hit the fast forward button on the DVR remote. The companies who lined up to spend $4 million for every 30 seconds worth of advertising time know this (per Ad Age).

Thanks to the Internet and teaser ads, some of the anticipation has been taken out of this year’s commercials. Without further ado, let’s break down some of the countless early previews that companies have already released.

Note: This article may include spoilers, so if you don’t want to ruin your cherished commercial viewing experience please move onto the next article. Also, for a full rundown of all the Super Bowl commercial pregame hype you can handle, head over to Ad Age.

Old Faithful

If there is one thing you can count on every year when it comes to Super Bowl commercials it is that Anheuser-Busch will be part of the show.

Anyone who saw the conference championships already has Arnold Schwarzenegger in short-shorts warming up for a ping-pong match burned into their retinas, but we will also get to see Don Cheadle with a llama.

That’s a fair trade, right? 

While Anheuser-Busch has already thrown out these celebrity-fueled previews, there will be a total of five advertisements from the beer-making giant—three for Bud Light and two for Budweiser. In all, the ads will run for three and a half minutes.

Rob McCarthy, the VP for Bud Light, revealed to Ad Age that the Super Bowl ads will usher in a new tagline for the company:

The new tagline, "The Perfect Beer for Whatever Happens," is based off a "totally new positioning for the brand" that will be "a little more reflective of millennial values," including optimism and an openness to "get out there and experience the world."


When you think SodaStream, you think Scarlett Johansson right?

NEW YORK - JULY 25:  Scarlett Johansson attends the launch of her collaboration with Reebok to develop a new line of clothes and accessories at the XChange on July 25, 2006 in New York City.  (Photo by Matthew Peyton/Getty Images for Reebok)
Matthew Peyton/Getty Images

Well, you probably think "what is SodaStream," but you won’t after the famous voice of Her advertises for the product during the Super Bowl. It’s hard to argue with the company’s strategy either.

CEO Daniel Birnbaum told Ad Age that SodaStream did a fourth quarter commercial to "get the final word after any Coke and Pepsi ads." 

Here’s hoping the game is still close and millions of Americans are still tuning in.

Reese’s Has Some Competition

Apparently it is legal for a company outside of Reese’s to make a peanut-butter cup.

Butterfinger will introduce the world to the new Butterfinger Peanut Butter Cups from Hershey as a direct competition to Reese's. The teaser ad plays off of a relationship counseling scenario between peanut butter and chocolate and basically tells America it is time to try something different. 

Different may be a good thing, but going away from official Butterfinger mascot Bart Simpson is definitely disappointing.

Full House

Fans of one of the 90’s biggest shows will be thrilled to know Uncle Jesse will be back on the screen on behalf of Dannon Oikos, a Greek yogurt from Dannon. 

Of course, Bob Saget asks the question America has been wondering for quite some time during the teaser—when will they get their own places?

Democracy at its Finest

There will be two Doritos ads, but once again one will be chosen from user-generated entries.

Usually getting your commercial into the Super Bowl lineup would be prize enough, but the winner of the “Crash the Super Bowl” contest will also get a job on the set of Marvel’s The Avengers: Age of Ultron.

So choose carefully when voting because we don’t want to send the wrong participant to work with Captain America, the Hulk and Iron Man.


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