Arsenal Call Cryptic Special News Conference for Monday

Tom Sunderland@@TomSunderland_Featured ColumnistJanuary 23, 2014

LONDON, ENGLAND - DECEMBER 26:  Arsene Wenger manager of Arsenal looks on prior to the Barclays Premier League match between West Ham United and Arsenal at Boleyn Ground on December 26, 2013 in London, England.  (Photo by Bryn Lennon/Getty Images)
Bryn Lennon/Getty Images

Arsenal have left fans scratching their heads after announcing they will host a "special media conference" on Monday, Jan. 27.

The Times' Oliver Kay left the impression that there was no definite answer regarding what the conference has been called for:

However, Bundesliga expert Raphael Honigstein hints the event has been arranged for the club to make public their impending sponsorship agreement with German brand Puma:

This happens to come just a fortnight after Metro posted a report regarding a leaked Arsenal catalogue, showing numerous items of Gunners gear with Puma as its logo and current manufacturers Nike nowhere to be seen. 

What's more, Linford Christie may have spilled the beans as far back as three months ago.

The former sprinter tweeted an image in October of himself standing alongside Thierry Henry and Olivier Giroud, both of whom are sporting Puma attire, per David Kent of the Daily Mail.

The Telegraph's Ben Rumsby believes that the news will be of more significance in relation to the manager, however, with Arsene Wenger's expiring contract a hot topic of late:

Back in May, the Express' James Dickenson wrote that Arsenal's new deal with German manufacturers Puma would be worth a reported £30 million per year to the club.

The supposed five-year deal would be the most lucrative kit agreement in Premier League history.

Any financial windfall from the decision would only further increase the North Londoners' chances of sealing more moves of the magnitude of Mesut Ozil, brought to the Emirates Stadium for a club-record £42.5 million last summer.

LONDON, ENGLAND - JANUARY 18:  Mesut Oezil of Arsenal is chased by Clint Dempsey of Fulham during the Barclays Premier League match between Arsenal and Fulham at Emirates Stadium on January 18, 2014 in London, England.  (Photo by Clive Mason/Getty Images)
Clive Mason/Getty Images

The Gunners have a longstanding partnership with kit providers Nike, and any change at the end of this season would see the 20-year relationship come to its close.

At this stage, some North Londoners might prefer to hear of Wenger putting pen to paper over an extension, but either announcement promises only positive things for the club's big picture.