The Reds have a history of making good signings in the January window. In the past, the club has signed Daniel Agger (2006), Martin Skrtel (2008) and Luis Suarez (2011).
Last season, Rodgers purchased Daniel Sturridge and Philippe Coutinho, both of whom have had fantastic seasons for Liverpool thus far.
Sturridge has scored 10 goals in 13 Premier League games, per ESPN FC, whilst Brazilian Coutinho has been instrumental in Liverpool’s attacking play this season, often involved in the moves that have seen Liverpool score 51 league goals this season.
But Liverpool's trend of signing quality players may be more difficult this January after Rodgers told reporters there are "no real developments," according to Liverpool's official website:
There are no real developments yet. You see across the markets, clubs are just looking and seeing where they can improve. It's similar to ourselves. We've been working over a number of months on possibilities that could strengthen the team. We just need to wait and see how that goes in the next couple of weeks.
Should Rodgers identify the targets he needs, the Liverpool manager is confident he will get the backing of the club owners. Liverpool have been interested in Basel forward Mohamed Salah, reports Eurosport via PA, but have bulked at his price tag:
The owners have been great in terms of if there's something there to be done that will help us and improve us, I'm sure they'll support that. It's one where it could be a difficult market to improve in. But it certainly won't be for the want of trying. There's a lot of good work going on; we're assessing a whole raft of players. It's just whether they are going to be available for us to bring in now.
Striker Luis Suarez has propelled the Merseysiders to dizzying heights this season, as the Uruguayan has scored 22 Premier League goals. He is set to break a Premier League record for most goals in a season.
Earlier this week, Rodgers said that he is happy to "wait if the right deals can't be done" until the summer, reported James Pearce of the Liverpool Echo.
Rodgers has seen his high-flying Liverpool team score the second-most goals in the Premier League (behind Man City), with the Reds well within the Champions League places. But if they are to maintain this pace, they will need additions.
Despite Coutinho’s brilliance, he has only scored two goals in the league this season. With the transfer window proving tough, it comes as no surprise that Rodgers will need more from his midfield.
He has called upon his Brazilian playmaker and winger Raheem Sterling to up the team's game and contribute more goals, reported the The Guardian's Andy Hunter:
When you play in those attacking positions, it's your job to create and score goals. A player with their quality will say they want more goals, and obviously I will demand more goals from them. We have also been the top scorers over the last calendar year, so I still think we have enough of a goal threat, but in order for Raheem to develop and improve, he needs to create and score more.
However, Liverpool's need to sign players may not be as urgent as that of rivals Arsenal, Manchester United and Chelsea, with the Reds not participating in any European games, making rotation and freshness easier to manage.
Meanwhile, Liverpool have announced one major signing—a deal with American company Dunkin' Donuts, reports Graeme Yorke of the Daily Mail. Liverpool's chief executive, Ian Ayres, believes the club's fans should take comfort in the new partnership, which will see Dunkin' Donuts become Liverpool's official coffee, tea and bakery provider.