Fans watching New Zealand games this winter have a chance of winning $100,000 NZD (£50,900) if they can take a clean, one-handed catch in the crowd during the cricket.
They have to buy an orange shirt to be eligible, and then hope the ball comes their way and their nerve holds.
So you can imagine one fan's misery on Wednesday after an unthinking guy (not wearing an orange shirt) stuck an arm out and cost him a very decent chance at the jackpot when the ball did come his way.
Taking a catch at all at that speed is difficult. With the limitations of being in the stands and taking it with one hand, the lunge from the man beside him is something of a disaster.
There's joy all around when he takes the catch after a bit of a juggle—but unless the sponsors have a change of heart (and a change of rules), there'll be no prize for the fan.
He seemed to know that the game was up, judging by the way he threw the ball disconsolately back.
The rules of the competition clearly stipulated a clean catch, and this was not.
It can be done, however—a fan already scooped the big prize last week. Here's how he did it: