The Golden State Warriors created the “We Are Warriors” marketing campaign last season, and it was based on the concept that fans are also Warriors and everyone contributes to the success of the team.
For this season’s television commercials, the Warriors held an open casting call on August 23 at the team’s practice facility, inviting fans of all ages and types to show how much they love the Warriors. Fans selected to participate in the commercial shoot worked side-by-side with Warriors players on the court and in various other settings that the players encounter every day.
The commercial is set to air during Golden State's matchup vs. Denver on Wednesday, January 15. Assuredly not a coincidence, January 15 is also Harrison Barnes Bobblehead Night, where the first 10,000 fans inside Oracle Arena will receive a free Barnes-lookalike statue.