After all, he seems to be under the impression that the two-time defending champions might be the NBA's version of a teddy bear:
LeBron: "It's hard to hate us."— Tim Reynolds (@ByTimReynolds) January 14, 2014
Usually, a defending champion draws the ire of many fans. A two-time defending champion that's gunning for a three-peat isn't exactly popular with those who support the other 29 teams in the Association.
And that's only the beginning for the team in question, as the Heat have drawn a lot of hate ever since LeBron announced he was taking his talents to South Beach, thus forming a Big Three that made some feel as though the reigning MVP was taking the easy path to a title.
The Heat are a lot of things.
They're an incredibly talented basketball team capable of putting up historic offensive numbers and shutting down opponents on the less-glamorous end of the court. They're a collection of players who excel at videobombing and photobombing. They're great at yelling in Mario Chalmers' general direction.
But they aren't "hard to hate."
We've had articles listing 25 reasons to hate the Heat. And here's another list with six more reasons, one that starts off by stating, "And still, they are the most polarizing team in the league. No other team evokes the type of vitriol and scorn."
Recently, we even had Mark Cuban speak out to Eddie Sefko of The Dallas Morning News about his feelings.
Are the Heat "hard to hate?"
"Hate’s a strong word," espoused the outspoken owner of the Dallas Mavericks, who lost to the Heat in the 2006 NBA Finals before earning redemption in 2011, "but it’s probably not strong enough."
Technically, Cuban finds it hard to hate Miami...although that's only because the word isn't strong enough to properly sum up his true levels of dislike.
Maybe that's what LeBron meant?