And the 50-year-old from Portugal is showing that he can even still make a buck or two from it after appearing in an advert in Italy—or not appearing, to be more accurate.
Mourinho is giving a press conference in this promotion for Molinari Sambuca, but just like the drink, he's become completely see-through.
Even if you don't speak much Italian (Mourinho does, of course, after a successful stint as the manager of Inter Milan), you'll be able to hear the two key turns of phrase in this campaign: "Special One" and "Transparent One".
It would be a lot more exciting for the game if Mourinho were in fact transparent. Plus, it would have been altogether easier for him to get away with the Tito Vilanova eye-poke back in 2011.
Thanks to the Metro for the spot.