In WWE Pushed to Punished, I analyze the controversial careers of past and present WWE Superstars that were once in the good graces of management but ultimately met their downfall for one reason or another. Arguably, there was no Superstar who has fallen farther in the last year than Ryback.
Once known as Skip Sheffield, Ryan Reeves showed a tremendous amount of potential during his days as an NXT rookie and member of the Nexus. It wasn't until his untimely injury in the summer of 2010 that an opportunity arrived for Reeves to reinvent himself as Ryback.
Ryback was brought back to the main roster in April 2012, demolishing everyone in his path of destruction. Over time, he built up an impressive undefeated streak in singles competition as well as a large fan following that saw him elevated to the top of the card in a matter of months.
However, for one reason or another, Ryback's once-red-hot momentum died down at a rapid pace going into 2013, causing him to lose any popularity he had as a babyface. His impromptu heel turn flopped following WrestleMania 29, and he hasn't done anything of note since.
Here, I'll break down every rise and fall in the career of Ryback in an attempt to discover where exactly he went wrong.