The Big 12 has undergone radical changes over its recent seasons. Mack Brown is no longer the head coach at Texas. Baylor is one of the best teams in the country. Texas Tech has legit confidence. Plus, Oklahoma State is now respected on the recruiting trail.
Recruiting in the Big 12 has always been competitive, and that continues today. As a head coach in this league, you and your staff must be willing to do your best to lure talented players to your campus.
Some Big 12 head coaches excel at this, while some don't.