Put out the word, WWE's resident hero needs a new villain to be his foil.
After the upcoming Royal Rumble, John Cena will need to face a new challenge, preferably one that would serve to shake off the repetitive persona that he has built over the past decade or so.
Currently, Cena is embroiled in a feud with WWE World Heavyweight champion Randy Orton, in a rivalry that has been going on for months.
And prior to that, Cena engaged in a program with Alberto Del Rio, which really did neither man any good, except proving that Cena might not be human, as he returned from major triceps surgery months ahead of schedule.
But with the winner of the Royal Rumble match receiving a world title opportunity at WrestleMania XXX, it stands to reason that Cena will fall out of that scene shortly if he does not win the belt.
And should he fail in that quest, he would have to give way to a new challenger for Orton's title.
But that leaves Cena without a top-level opponent, and that is where the fun begins.
Because a very important decision falls to the creative team when it comes to who Cena should face at the biggest professional wrestling pay-per-view of the year.