This January transfer window holds a special significance for Liverpool in comparison to those of recent years, with the club currently competing for Premier League silverware and hoping to return to the Champions League reckoning.
With one of the best attacks in the English top flight and arguably the best finisher in European football among their ranks, it's vital that any additions made this winter play to the club's strengths.
Luis Suarez's prolific nature, for one, is something that must be maintained, with a number of names currently associated with the Reds promising to ensure that Brendan Rodgers' attack remains firing on all cylinders.
Atletico Madrid's rise through the La Liga ranks this season has been an intriguing part of Los Rojiblancos' race for La Liga recognition, fuelled by a number of stars in particular. One of whom has been Koke.
The Daily Star's Nick Lustig reported last month that the versatile midfielder had a release clause in his contract worth an affordable £16 million, the main question being whether Rodgers' side would be able to lure Koke away from his current surroundings on a more personal level.
According to Squawka, none of Diego Simeone's other assets has created more scoring chances than the 21-year-old, whose assist tally for the league campaign currently sits at eight.
Capable of playing behind the forward line or in a more central position, it wouldn't be a stretch to compare Koke to the presence that Steven Gerrard would provide at Anfield in his younger days, although one might argue that his prospects are better served at the Vicente Calderon.
As things stand, no other rumoured Liverpool target looks more likely to join the side than Basel's Mohamed Salah, who the Mirror's David Maddock says could arrive for a fee of just £7 million.
To further back up the claims, Sky Bet tweeted that betting on the Egyptian international's Anfield arrival had been suspended this weekend:
Aside from being a cheap and potentially profitable signing, however, Salah offers great malleability to the Reds. He is able to play off either wing or through a more central deployment when needed.
He's another youngster who would give a great blend of instant provision to the Merseysiders, not to mention vast prospects in the future.
Arguably the least likely of those three transfers mentioned is Barcelona's Pedro, who would represent a massive change in how the Reds have spent their money in recent seasons.
The Spaniard is every bit a superstar in his own right but is perhaps dwarfed slightly by the gleaming cast that's on hand at the Camp Nou.
Earlier in December, the Express' Nick Lustig reported that Pedro may consider his future at Barca in 2014, quoting the winger as saying:
I am happy with Barcelona, but things have to be evaluated every season. My goal is to try and stay at this club where I feel very valued and loved.
When you play less you do not feel less important, but it is true that you notice playing fewer minutes and it is different. But I must fight for my only goal, which is to continue with Barca.
Pedro's eye for goal means that not only would his presence on the flanks help the likes of Suarez and Daniel Sturridge to greater scoring numbers, but Rodgers' team would also benefit from the presence of another talismanic finisher in his own right.
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