WNBA Uniform Ads: 20 Team Sponsor Ideas for America's Major Pro Leagues

By (Senior Writer) on June 1, 2009

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PHOENIX - SEPTEMBER 11:  Diana Taurasi #3 of the Phoenix Mercury stands on the court against the Detroit Shock in Game 3 of the WNBA Finals on September 11, 2007 at US Airways Center in Phoenix, Arizona.  Detroit won 88-83 to take a 2-1 lead in the series

It was just announced today that the Phoenix Mercury will become the first WNBA team to put a sponsor on their jersey. Next season their logo will be replaced by "LifeLock."

I know what you're thinking: "The WNBA is still going on?" Yes, and they are getting ahead of the game in America. International teams have been taking this sponsor approach for years.

With the economy the way it is now, I wouldn't be surprised if other teams started doing this. If they do, I have some suggestions for a number of teams out there.

New York Giants: Smith & Wesson

PHILADELPHIA - NOVEMBER 09:  Plaxico Burress #17 of the New York Giants looks on against the Philadelphia Eagles at Lincoln Financial Field on November 9, 2008 in Philadelphia, Pennsylvania.  (Photo by Chris McGrath/Getty Images)

NFL players love firearms. Smith & Wesson can take advantage of this by advertising on uniforms.

What better team than that of the most famous gun-toting athlete in sports today?

S&W better hurry up—I hear Glock is already working on a deal.

New England Patriots: Sony

FOXBORO, MA - NOVEMBER 09:  Head coach Bill Belichick and offensive coordinator Josh McDaniels talks with Matt Cassel #16 of the New England Patriots during a time out in the fourth quarter against the Buffalo Bills on November 9, 2008 at Gillette Stadium

When you are videotaping other teams, you want the quality to be as good as possible for when you review it later. That's why the Patriots should look to Sony.

The advertising money would probably pay for all the fines they would rack up.

Detroit Lions: General Motors

NEW YORK - APRIL 25:  NFL Commissioner Roger Goodell stands with Detroit Lions #1 draft pick Matthew Stafford at  Radio City Music Hall for the 2009 NFL Draft on April 25, 2009 in New York City  (Photo by Jeff Zelevansky/Getty Images)

Both Detroit-based organizations hit a low point this past year. Maybe if they team up they'll have a better chance at rebounding this year.

Green Bay Packers: Velveeta

Green Bay Packers  cheesehead watches play play against the Philadelphia Eagles Oct. 2. 2006 on ESPN Monday Night Football in Philadelphia.  (Photo by Al Messerschmidt/Getty Images)

Those Wisconsinites love their cheese almost as much as they love their football. For a sport that has more 300-pounders than a third Nutty Professor movie, they should be sponsored by the most unhealthy cheese I can think of.

Atlanta Falcons: Kibbles and Bits

GLENDALE, AZ - JANUARY 03:  Quarterback Matt Ryan #2 of the Atlanta Falcons drops back to pass in the NFC Wild Card Game against the Arizona Cardinals on January 3, 2009 at University of Phoenix Stadium in Glendale, Arizona. The Cardinals defeated the Fal

I think it would be a nice gesture on behalf of the Falcons to show some support to the canine kind.

Of course, it automatically becomes funnier for whatever team ends up signing Michael Vick to take on this sponsor.

Maybe we should wait on this...

Buffalo Bills: Mack's Ear Plugs

GLENDALE, AZ - OCTOBER 12:   Terrell Owens #81 of the Dallas Cowboys warms up before the game against the Arizona Cardinals at University of Phoenix Stadium on October 12, 2008 in Glendale, Arizona.  (Photo by Lisa Blumenfeld/Getty Images)

The Bills' newest weapon is not exactly known for his—let's just say—discretion. While he may be a huge pickup on the field, they could probably use some free ear plugs for whenever T.O. does interviews.

Miami Dolphins: Dom Perignon

Former Miami Dolphins coach Don Shula is on the sidelines before play against the Buffalo Bills December 4, 2005. The Dolphins defeated the Bills 24-23 on a touchdown with six seconds left in the  game.  (Photo by Al Messerschmidt/Getty Images)

The Patriots showed two years ago just how difficult it is to go undefeated for an entire season—which means that the 1972 Dolphins are going to be buying plenty of champagne in the future. It would be nice if they could get a discount through their new sponsor.

Oakland Raiders: Depends

ALAMEDA, CA - JANUARY 23:  Newly hired head coach of the Oakland Raiders, Lane Kiffin (L), smiles as Raiders owner Al Davis reacts to a question during a press conference on January 23, 2007 in Alameda, California. Kiffin, a 31 year-old offensive coordina

The Raiders have a very special senior citizen on staff who seems to have started losing control of his mind. His bowels won't be too far behind. Time to get some free adult diapers out of the equation!

San Francisco 49ers: Hanes

SANTA CLARA, CA - MAY 01:  Head coach Mike Singletary of the San Francisco 49ers talks with the media during the 49ers Minicamp at their training facilities on May 1, 2009 in Santa Clara, California.  (Photo by Jed Jacobsohn/Getty Images)

Speaking of Bay Area teams and underwear...

The next time Mike Singletary decides to drop trou to fire up his team, he'll be doing it in officially sponsored boxers from Hanes.

Minnesota Vikings: Wrangler Jeans

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If the Vikings really want to entice Brett Favre to come play for them, they should get Wrangler on the phone immediately.

The quickest way to most men's hearts is through their stomach. The way to Favre's is through his jeans.

Cleveland Cavaliers: Tums

ORLANDO, FL - MAY 30:  LeBron James #23 of the Cleveland Cavaliers reacts after a play against the Orlando Magic in Game Six of the Eastern Conference Finals during the 2009 Playoffs at Amway Arena on May 30, 2009 in Orlando, Florida. NOTE TO USER: User e

I think the entire franchise is a little sick to its stomach after this last disappointment. Tums should help them get through it...at least until LeBron leaves for New York.

Then they might need to be sponsored by Jack Daniels.

Boston Celtics: Advil

CHICAGO - APRIL 30: Kevin Garnett of the Boston Celtics cheers on his teammates in Game Six of the Eastern Conference Quarterfinals during the 2009 NBA Playoffs against the Chicago Bulls at the United Center on April 30, 2009 in Chicago, Illinois. The Bul

No team came into the playoffs more banged up than the Celtics. Then they had to play two grueling seven-game series. By the end of it, they definitely needed some painkillers.

Boston fans could use some too after getting headaches from the glare coming off of Brian Scalabrine.

Chicago Bulls: Revolutionary Prep

CHICAGO - APRIL 30: Derrick Rose #1 of the Chicago Bulls brings the ball upcourt against the Boston Celtics in Game Six of the Eastern Conference Quarterfinals during the 2009 NBA Playoffs at the United Center on April 30, 2009 in Chicago, Illinois. The B

With new allegations that Rose cheated on his SATs, Chicago could use some help from this SAT preparation company. Rose is still only 20, so it's not too late for him to study and get a respectable score.

I'm just kidding—you don't actually have to know academics if you're an NBA star. Rose could be illiterate, and we wouldn't care because he can put the ball in the basket.

Orlando Magic: Costume Discounters

NEW ORLEANS - FEBRUARY 16:  Dwight Howard of the Orlando Magic gets help from teammate Jameer Nelson to put on a Superman costume for Howard's second dunk of the Sprite Slam Dunk Contest, part of 2008 NBA All-Star Weekend at the New Orleans Arena on Febru

Dwight Howard is a big guy, and custom-made costumes are not cheap. If he is going to be donning a Superman outfit many more times, the Magic should hook him up with a deal from their newest sponsor.

Los Angeles Lakers: Barnes and Noble

DENVER - MAY 29:  Head coach Phil Jackson of the Los Angeles Lakers reacts in the first half against the Denver Nuggets in Game Six of the Western Conference Finals during the 2009 NBA Playoffs at Pepsi Center on May 29, 2009 in Denver, Colorado. NOTE TO

The Lakers are in the NBA Finals for the second straight year. It is also the 7,348th time that Phil Jackson has been to the Finals as a coach.

Why does Phil have so much success? He gives players assigned reading at the beginning of each season.

No need for Phil to be coughing up all that dough out of his own pocket. Get sponsored, and you can afford to get the players the Cliff's Notes versions of all the books too, because you know that's what they end up reading anyway.

New York Yankees: Philip Morris

ARLINGTON, TX - MAY 25:  Designated hitter Derek Jeter #2 of the New York Yankees backs up from a pitch against the Texas Rangers on May 25, 2009 at Rangers Ballpark in Arlington, Texas.  (Photo by Ronald Martinez/Getty Images)

The Yankees are the Big Tobacco of the sports world. Widely considered to be "the bad guys," they also have a history of throwing money at problems to make it go away.

These two organizations could probably share some fun stories.

Philadelphia Phillies: Energizer Batteries

PHILADELPHIA - OCTOBER 25:  The Philadelphia Phillies mascot Philly Fanatic cheers with the crowd before taking on the Tampa Bay Rays during game three of the 2008 MLB World Series on October 25, 2008 at Citizens Bank Park in Philadelphia, Pennsylvania.

When Philly fans decide to throw batteries at a player again, the team wants to make sure that they have the longest-lasting batteries to show their displeasure with.

Only the best for Phillies fans.

Pittsburgh Pirates: Captain Morgan

NEW YORK - MAY 09:  John Grabow #34 of the Pittsburgh Pirates pitches against the New York Mets on May 9, 2009 at Citi Field in the Flushing neighborhood of the Queens borough of New York City. The Mets defeated the Pirates 10-1.  (Photo by Jim McIsaac/Ge

The Pirates could use a boost in popularity. Maybe some "Got a little Captain in you?" commercials starring Pittsburgh players could get them into the spotlight more.

With the state of the franchise (no winning record since 1992), I think the fans wouldn't mind a little rum at the games. Or a lot of rum.

Texas Rangers: Chuck Norris

BEVERLY HILLS - NOVEMBER 8:  Actor Chuck Norris  attends the Los Angeles Police Department Protective League's Eagle & Badge Foundation and the Tichi Wilkerson Kassel Parkinson's Foundation Gala on November 8, 2002 in Beverly Hills, California.  The event

But Chuck Norris isn't a company, you'll say.

Chuck Norris can sponsor whoever he wants.

You're telling me it wouldn't be awesome if the team got renamed the Walker Texas Rangers?

I would root for that team.

Los Angeles Dodgers: BALCO

LOS ANGELES, CA - APRIL 30:  Portrait of Manny Ramirez #99 of the Los Angeles Dodgers during batting practice before the game between the San Francisco Giants at Dodger Stadium on April 30, 2009 in Los Angeles, California.  (Photo by Harry How/Getty Image

If the Dodgers want Manny to stay on the field, maybe they can strike up a deal with BALCO. Sure, Manny will get caught eventually, but BALCO is good at making sure players get caught only after their career is essentially over.

L.A. will have at least five more good Manny years (with a little help from BALCO) before he gets chased out of baseball like Bonds did.

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