While the annual Royal Rumble match is undoubtedly the event's main selling point, the rest of the card needs to be taken care of, too.
In fact, if executed correctly, the pay-per-view's other bouts can serve as additional incentive for fans to purchase the show.
It can also be a good safety net in case the Rumble match doesn't deliver in terms of quality.
What matches will the WWE's creative team schedule for January 26? Let's take a closer look.
In terms of just how important they would be to the show, here are the best five bouts the booking team could produce.