As long as the current draft lottery system remains in place, tanking will be a viable (albeit unsightly) business strategy for the NBA's have nots.
This is a superstars' league not only in marketing, but also in practice.
Those same players driving TV ratings are also the ones raising championship banners. In fact, if a superstar can't deliver a title, we often wonder what's wrong with that player.
It takes a team to win a championship, but a superstar presence makes that pursuit so much easier.
Under this lottery plan, tanking gives hope to the otherwise hopeless members of the basketball world. The Milwaukee Bucks and Utah Jazz aren't inspiring anyone with their on-court performances (combined 14-45 record), but their outlook changes immensely should either land a difference maker from the vaunted 2014 draft class.
It's the way of the NBA world, but does it really have to be like this? Should fans really be forced out onto this delicate high-wire act of cautiously embracing the loss column?
Of course not. It goes against our most basic principles at sports fans.
So how can the league fix this problem? Well, there are a few different options to consider.