Another week goes by, another week sees West Ham United linked with a new striker...
Nobody can argue with Upton Park manager Sam Allardyce targeting a goalscorer after being hamstrung by the long-term injury problem for Andy Carroll.
The Hammers' record signing has not played this season, and West Ham have missed the presence of a natural net-buster this season.
But is the Christmas Eve link with Asamoah Gyan really the answer, especially considering the money reportedly being offered to the Ghana international?
Andrew Dillon of The Sun (subscription required) claims that the East London club will offer Gyan £100,000 per week on a six-month loan deal from Al Ain in the United Arab Emirates.
The 28-year-old has scored 14 times in 11 matches for the Abu Dhabi club, but we are not talking about an established world league here.
With all due respect to Gyan, the statistics from such a competition cannot be fully translated into the Premier League, while the level of opposition must also be questioned.
In the wake of helping Ghana to the 2010 World Cup quarter-finals and missing the penalty which could have seen the team reach the last four, Gyan joined Sunderland from Rennes in France for £13 million.
He was viewed as an ideal foil for Darren Bent by then-Sunderland boss Steve Bruce, and the partnership showed promise before the English forward made his move to Aston Villa in January 2011.
Things went relatively well for Gyan in his first season when he scored 10 times in the top flight for the Black Cats, despite missing a number of games with a hamstring problem.
However, after just one season, Gyan made the move to the UAE on loan, leaving Bruce in no doubt for his reasons, as BBC Sport reported at the time:
I had a conversation with him 48 hours ago and he shook my hand and assured me he wanted to stay at Sunderland.
Within a few hours things changed. It's disappointing and the whole thing has left a bad taste in my mouth.
It baffles me how he can leave the best league in the world to play in the United Arab Emirates. I'll let people make their own conclusions why.
Now Allardyce is eyeing the possibility of bringing Gyan to East London on stellar wages. This would represent a major financial gamble, with the odds seemingly stacked against the manager.
Of course, there is the possibility that Gyan will want to prove himself ahead of the 2014 World Cup finals where Ghana have been pitted against Germany, Portugal and United States.
But is this really the chance Allardyce should be taking with the Hammers in the relegation zone?
Believability meter: Medium
The signing of Gyan in a mega-money loan deal smacks of desperation for West Ham and Allardyce.
The club and their manager are entitled to survey the transfer market for the man who could save their Premier League status.
But is Gyan really the reliable figure the Hammers need? We think not.