If you can free yourself of the ridiculous "Egyptian Messi" tag that's been thrown at Mohamed Salah, it's easy to see why Liverpool are looking to bring him into an attack that is already tearing teams apart.
Even with Daniel Sturridge out of action, Liverpool—helmed by Luis Suarez—have put matches away in clinical fashion through scintillating attacking play.
Although Salah plays in the Swiss Super League, he has brought himself to the attention of the casual fan with strong performances for Basel in the Champions League—most notably the goals he scored against Chelsea in both home and away fixtures.
His international prowess has been impressive, too; the 21-year-old has 17 goals in 26 appearances for Egypt. He is an exciting player and would fit in well with the dynamic attack that Brendan Rodgers has created around Suarez.
With the likes of Philippe Coutinho and Daniel Sturridge, Rodgers brought in high-quality players without breaking the bank. He knows who will fit his system and works his scouting around those instincts.
While that may sound overly simplistic and incredibly obvious, it's amazing how many teams seem to ignore the demands of the system—especially in the January window, when madness descends on football clubs all around the world.
Salah is mostly utilised on the right wing, although he has a stronger left foot. He moves well off the ball and possesses good instincts when in possession. Against Chelsea, he was Basel's best player, and the London club failed to find answers to the threat that he posed.
Dropping him into an attacking lineup with Coutinho, Sturridge and Suarez would make for some exciting games. His link-up play is good, so it could become a familiar sight to see him playing off Suarez and creating space with quick breaks, both on the ball and off it.
Should Liverpool bring in Mohamed Salah?
For what it's worth, Simon Jones at the Daily Mail spoke to Salah's Egypt teammate Mohamed Zika, who stated that he was "99 percent sure" that Salah would be playing his home games at Anfield in the New Year.
While this isn't a confirmation, it does indicate that Liverpool have the edge ahead of other teams in pursuit of Salah, reported to be Tottenham and Monaco in the same Mail article.
The talented winger is being valued at £12 million, which sits between prices paid for Coutinho and Sturridge. Like those two, Salah is a little bit of a gamble; there's still no real way of knowing how he will fare in the Premier League.
Unlike Sturridge and Coutinho, however, he would arrive on Merseyside full of confidence and with good performances in all games against English competition.
Rodgers would be absolutely correct to make the move.