Russell Wilson jerseys are already selling like funnel cakes, and a new promotion by Alaska Airlines could kick sales into overdrive.
According to John Ferensen of Next Impulse Sports, the Seattle-based air carrier is offering priority boarding for passengers flying out of Seattle who are wearing Wilson's No. 3 jersey.
The promotion comes as part of Wilson's new gig as official spokesman for the airline. The Seahawks quarterback recently inked a partnership deal with the air carrier, according to Nick Eaton of the Seattle Post Intelligencer, and will be assuming a role as the new face of the airline.
Wilson will be making appearances at Alaska Airlines functions, engaging in airline marketing and acting as a company ambassador. Seattle's signal-caller has already done some work with the airline, having participated in a youth occupational seminar put on by the air service this summer.
The company also made him an honorary captain, which resulted in this spectacular photo.
As for the priority passenger promotion, there could be quite a few passengers boarding flights early in Seattle this holiday season.
Wilson's jersey is among the top five best-selling jerseys in the NFL, according to Dick's Sporting Goods' online jersey report, so it's quite possible that Seattle's Sea-Tac Airport will look more like CenturyLink Field this Christmas.
The deal isn't indefinite, however. Alaska Airlines will only be offering preferred boarding to passengers in Wilson jerseys for the duration of the Seahawks' NFL season.
In other words, Seattle fans might be boarding first until early February.
Join me on Twitter for more sports/cowbell.