Jet Chevrolet, a car dealership 25 miles south of Seattle, offered a promotion that would pay out $35,000 each to 12 contestants should the Seahawks blank their opponent on Sunday.
As fate would have it, the Seahawks picked off Eli Manning five times and cruised to a 23-0 victory.
The promotion was picked up by ESPN sports business analyst Darren Rovell, who reports that 12 lucky people will be splitting the sum total of $420,000 in prize money offered by the dealership.
According to Rovell’s report, the business owners at Jet Chevrolet were shocked by Seattle shutting out the Giants.
“This is crazy,” said Jim Johnson, one of the dealership’s owners. “We never expected we’d actually be giving away the money.”
It would appear that Johnson and his colleagues haven’t been following the Seahawks dominant defense or the Giants abysmal offense this season. The Seahawks are averaging the fewest points allowed in the league (14.6 per game), while the Giants are averaging the third-fewest points scored in the league (17.9 points per game) in 2013.
To be fair, the promotion wasn’t originally intended for the Seahawks-Giants game. The car dealership claims it had planned to run the promotion for Seattle’s away game against the San Francisco 49ers—a much tougher opponent—in Week 14.
Paperwork and legality issues postponed the promotion, however, and fate would push it back a week—just in time for a much more favorable matchup against Manning and the stagnant Giants offense.
Jet Chevrolet ran its contest from Wednesday to Saturday, offering car buyers and non-buyers a shot at winning $35,000 in cash. By purchasing a car, the buyer would receive 100 raffle tickets, whereas non-buyers received one. According to Rovell's report, 20 people bought cars and another 12 entered the contest without a purchase.
It’s not a total loss for the dealership, however. Jet Chevrolet shelled out $7,000 to secure an insurance package covering the competition, should Seattle manage to win by shutout.
In other words, Seattle wins, fans win and an insurance company (potentially) loses. That’s a solid Sunday.
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