Life is a catwalk, and the Premier League can be considered one of the harshest atmospheres out there in terms of aesthetic scrutiny.
It's sink or swim in the English top flight, where each and every side is very much judged on their appearance, the best and worst of whom are celebrated and condemned, respectively, here.
In ascending order, we've highlighted some of the division's most embarrassing efforts before then discussing some of this term's highlights, each kit complete with a grade.
By usual standards, the Premier League big guns tend to use their funds in order to secure the most enviable designs, but will the 2013/14 campaign again bear fruit for the top teams?
Read on to find out and let us know some of your suggestions in the forum below.