WWE's best social media items centered around saluting the troops, welcoming WrestleMania to the Bay Area and, in one case, a Funkadactyl in a swimsuit.
Superstars tweeted about their experience working the Tribute to the Troops show. Former tag team champions were the stars of the Slammys and Instagram. WWE's most shareable videos included a David and Goliath battle from the past and a mash-up containing one of today's most popular big men.
On Monday's Raw, WWE presented the year's Slammy Awards.
The Slammy for LOL Moment of the Year went to The Rock. The presenters for that award delivered just as many laughs as The Rock's biting song for Vickie Guerrero.
WWE shared an image on Instagram of The New Age Outlaws decked out in tuxedos straight out of Dumb and Dumber.
Road Dogg and Billy Gunn seemed to have the most fun at the ceremony and that includes Shawn Michaels, who appeared mighty proud to win Double-Cross of the Year. Eve Torres looked a lot better in her formal wear, but it was The New Age Outlaws' get-ups that garnered the most attention.
An announcement that had more people talking than even those gaudy tuxes was WWE telling the world that Levi's Stadium will host WrestleMania 31. The future home of the San Francisco 49ers is a modern marvel of a stadium located in Santa Clara, Calif.
WWE held a press conference announcing the sight of "The Showcase of the Immortals" in 2015, the highlights of which include Vernon Davis offering his bodyguard services to Vince McMahon.
WrestleMania is often home to returning stars. Names like Goldberg, Hulk Hogan and Sting have been thrown around in discussions of who might appear at WrestleMania XXX.
Perhaps it's another former champ, Batista, who gets the call-up this time around instead. He appears to be too entrenched in his movie career to come back to the wrestling ring, but the fan interest to see him powerbomb folks is still alive.
That's evident in just how many fans watched Batista's match with Rey Mysterio from 2009. WWE posted this Street Fight from SmackDown, and the clip was one of the most-watched WWE videos on YouTube this week.
Another of WWE's videos with a high view count featured the unlikely pairing of Mark Henry, Big E Langston and Billy Kidman. One of those things is not like the other.
Langston and Henry are both former powerlifters who have recently tagged together. Kidman is a former cruiserweight champ who hasn't wrestled for WWE since 2005.
The unexpected trio is the subject of the latest mash-up from YouTube video artist Dalyxman.
This is one of the best of these clips that fuse entrance songs together. Dalyxman has constructed a song that is perfect for a workout mix.
WWE has wisely taken this fan's work and showcased it on its own pages rather than try to get rid of it due to copyright issues.
Naomi of The Funkdactyls received some showcasing of her own. Jet magazine selected her as a Beauty of the Week.
In a behind-the-scenes video of her photo shoot for the long-running publication, she charms.
Women like Naomi earning this type of exposure is a part of the reason WWE created Total Divas. Would Naomi still have been in Jet and Eva Marie still have been asked to do a photo shoot for Maxim without the reality show?
This is a reminder that WWE is more than just a wrestling show and that marketing is a big part of the company's successful formula.
WWE's annual Tribute to the Troops show is another example, a blend of goodwill and public relations. The company taped the show this week, and Superstars took to social media to share their experience.
Sheamus, Mysterio, Henry, Alicia Fox and The Usos posed with some soldiers, the smile-filled image destined for Instagram.
Singer and former American Idol finalist, Chris Daughtry, also entertained the troops at the event. He gets the award for best caption in making fun of his size difference with the Big Show.
Finally, Tribute to the Troops just wouldn't feel the same without a rousing speech from John Cena. Like Paul Heyman in his ECW days, Cena has a knack for using heartfelt words to engage and inspire.
Add that to the list of reasons the world champ isn't going to turn heel. He's too valuable in this role, however cheesy some fans may think it is. His familiar message caps off a week in WWE social media that offered memorable images and sounds that should hold us over until TLC sparks its own buzz.