Manchester United need a midfielder that can turn games in a minute, while David Moyes needs a top player to turn disgruntled fans around. The acquisition of Koke from Atletico Madrid would seem to accomplish both.
The 21-year-old has been linked with a move to Old Trafford since October, but a report by Nick Lustig in The Daily Star highlighted Atleti's interest in Kevin De Bruyne as a reason for Koke to seek employment elsewhere.
In a World Cup season, Koke will obviously choose his options very carefully. He has broken into the Spanish national side and will be keen to cement his place among Vicente del Bosque's men next year.
Manchester United is not the destination it once was. Moyes has endured a solemn start to his tenure, which began with a difficult offseason and failure to land his intended targets. The world seems to be waiting to see how Moyes' debut season pans out before making long-term decisions about United.
There is an argument that Koke should stay put, with Champions League football within his grasp and a manager in Diego Simeone who has allowed him the freedom to roam the midfield and maximise his talent.
Even as recently as Thursday, Jorge Garcia reported for Spanish newspaper AS that Koke was happy in Madrid and is "yet to face many challenges with Atletico."
However, with Lustig reporting a release clause in the region of £16 million, there's no denying that Koke could come at a very reasonable price—one which would see Simeone powerless to let him go without offering a matching deal.
If Moyes was to land the young Spaniard at the above price, it would go some way toward rectifying the outlay for Marouane Fellaini in the summer. He would be emulating his predecessor in bringing in young talent at a reasonable rate, then developing them at Old Trafford in his own manner.
What's in it for Koke?
Well, although it's not outrageous to suggest that Atleti are a better side than United right now, Koke only has to look at the impact Mesut Ozil has had on Arsenal for a reason to come to the Premier League.
He would be arriving at a club with a genuine need for his talent, and one that would likely offer him regular first-team football in one of the best leagues in the world.
Even at 21, he is physically capable of holding off defenders in the more aggressive English league, while his international stock would rise immeasurably if he could lead Manchester United back to the upper echelons of the table.
His manager, too, would reap the rewards of a transfer that is simply too good to pass up as the January window approaches.