Indeed, Simon Jones, who broke the story in the Daily Mail, even suggests it is not quite the transfer speculation Liverpool supporters might want to hear, writing: "A move for Ings may again raise eyebrows with supporters expecting bigger names to back up Daniel Sturridge and Luis Suarez."
It is not so much the big names that Liverpool fans want to see brought in at Anfield but at least established and proven players.
Needing a New Striker
Liverpool have several high-quality options in the trequartista position in Philippe Coutinho, Jordan Henderson and the emerging Luis Alberto; however, further up the park, they are lacking.
Whilst the luxury of having two of the Premier League’s top strikers in Luis Suarez and Daniel Sturridge leaves other clubs seething in jealousy, the latter’s current injury lay-off humbles Liverpool into reconsidering their deeper options up front.
Even with both of "SAS" fit, Brendan Rodgers has what he described as two "nine-and-a-halves," as quoted by Carl Markham in the Independent in October.
Beyond that, Liverpool have sent Fabio Borini on loan to Sunderland for the season, while attacking winger-come-forward Iago Aspas has made just four starts for the Reds.
It is indeed a position of weakness for Liverpool beyond the comfort of Suarez and Sturridge.
Ings Can Only Get Better
The emergence of Ings into one of the Championship’s most in-form strikers has been somewhat remarkable for Burnley.
Now at Queen’s Park Rangers, Charlie Austin was the darling of Turf Moor last season but is only a distant memory for Clarets fans thanks to Ings being currently the second top scorer in the league.
According to WhoScored.com, Ings makes an average of 2.9 shots a game, contributing to his 11 goals in 17 appearances so far in 2013/14.
His passing’s not bad either, with a 78.9 percent success rate and an average of 1.6 key passes per game. Ings has two assists for the season.
Ings’ form has caught the eye of Gareth Southgate, too, who recently rewarded him with two England U-21 caps.
At just 21 years old, there’s a lot of potential for Ings to go on and be a first-class goalscorer for club and country.
He would certainly be worthy of a contract at Liverpool but would not be the solution to fill Liverpool’s attacking back-up plan just yet.
Whilst Ings’ stats are impressive, the gulf between the Premier League and Championship is huge. It would be a lot to ask of Ings to fill the boots of Suarez or Sturridge in their absence.
After solving problems at full-back and in central midfield, Liverpool need a striker of top-class calibre out of the forthcoming transfer window to keep "SAS" on their toes.
Ings would not be the man to give Suarez and Sturridge a run for their places in the team just yet.