After opening up his 2013/14 season in breakthrough fashion, Danny Ings is said to be courting the attention of the Premier League's big guns, Liverpool being one of those showing interest.
According to the Daily Mail's Simon Jones, the 21-year-old is being lined up as attacking cover for the Reds in January, giving Brendan Rodgers another option up front.
Liverpool recently discovered that one half of their prolific SAS (Sturridge and Suarez) strike partnership would be missing for the Christmas period. BBC Radio 5 Live confirmed that Sturridge's ankle injury would rule him out for the next six to eight weeks:
The starlet is capable of playing in a No. 9 role as the focus of his team's attack, but has also regularly lined up as a centre forward-cum-attacking midfielder in behind Sam Vokes, where he's been equally as fruitful.
The speculation is nothing new according to Alan Nixon of the Mirror, however, who says that the club were chasing Ings' services prior to Sturridge's injury.
If that is indeed the case, then Rodgers' desire to sign the player will only have been magnified following recent absences.
High-flying Burnley would demand a major fee for Ings as they are chasing the massive financial prize of promotion back to the Premier League.
However, the parachute payments from their last stint at the top table in 2009-10 are running out, and they recently revealed losses that were only partly covered by the summer sale of striker Charlie Austin to Queens Park Rangers.
As things stand, Iago Aspas is the only naturally experienced forward alternative behind Suarez at Anfield, but the Spaniard has failed to have the desired impact since moving from Celta Vigo over the summer.
Making just four Premier League starts for the club, Aspas is yet to get his goal count off the mark and is a player whom Rodgers doesn't seem wiling to rely on.
Ings' recent rise to form was enough to earn the youngster his first ever international involvement earlier in the year, earning him a call-up to the England Under-21 team, for whom he's since gone on to net two goals in as many appearances.
It's a fine line that is to be walked between success in the Championship compared to life in the top tier, but Rodgers appears to have faith that Ings can make the transition, which could be asked of him as early as January.