Ron Burgundy, the hilarious Anchorman protagonist played by Will Ferrell, teamed up with TSN to host the opening day of Canada’s Olympic curling trials on Sunday, Dec. 1.
James Mirtle of the Globe and Mail expressed his gratitude for Burgundy's interest in curling, likely echoing the sentiments of many:
As is the case whenever Ferrell puts on the Ron Burgundy act, he never once broke from character. Keeping a stone-cold face throughout his act, he delivered news with the utmost professionalism, as would be expected from an esteemed anchor such as himself.
However, it should be noted that Burgundy might not be given telestrator privileges in the future:
In an effort to promote Anchorman 2, Ferrell has been making the rounds, stopping at several major sporting events along the way. He even did an actual news appearance for KXMB in Bismarck, N.D.—a full 30-minute broadcast.
Teaming up with TSN to create buzz for both parties is an absolutely brilliant strategy, and it's clear they put in a lot of time and effort to make the most out of the opportunity.
Any time Burgundy is involved in a media presentation, it's a big deal. Fans simply can't get enough of his schtick.
While the legendary Burgundy is sure to move on to other endeavors, Canada's top curling teams will continue competing throughout the week until Sunday, Dec. 8. The winners on the men's and women's side will represent the nation in Sochi next year when the 2014 Winter Games commence.
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