Brad Stevens Discovers 'Gino' in First Boston Celtics Blowout of the Season

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Brad Stevens Discovers 'Gino' in First Boston Celtics Blowout of the Season
Winslow Townson-USA TODAY Sports

It's been a while since the Boston Celtics had a reason to celebrate.

Thanks to Friday night's 103-86 rout of the Cleveland Cavaliers, first-year Celtics coach Brad Stevens learned that there's a certain way Bostonian basketball fans handle the act.

With two minutes remaining and Boston holding a comfortable lead, the "Gino Time" celebration video began playing on the TD Bank Garden Jumbotron.

Not familiar with the particular flick? Don't worry, Stevens wasn't either.

When reporters asked him whether he'd caught a glimpse of it after the game, an entertained but puzzled Stevens asked, "What is it?" via ESPN Boston's Chris Forsberg.

Luckily for Stevens—and anyone else feeling a bit entertained but puzzled at the momentJimmy Golan of the Associated Press shared all of the relevant details:

When the Celtics were winning and the game was in hand by the final TV timeout, the arena would play a disco-era video of a shaggy man in a tight T-shirt that said ‘‘Gino.’’ Players on the bench and fans in the stands would swivel their hips along with him to celebrate as the final seconds ticked off the clock.

Trust me, it's even better in pictures than in words. On second thought, don't trust me on that. You can see it for yourself.

So why had no one keyed Stevens into the celebration before now? Well, the coach gave his theory.

"Do you think that maybe nobody thought we'd have a game out of reach?" Stevens asked, via Forsberg. "I don't know."

It could be, though, that Stevens simply missed overlapping with the team's staunchest Gino Time supporter.

"We don't have a lot of guys that enjoy Gino Time like the one guy that used to be here in Kevin [Garnett]," Jared Sullinger said, via Forsberg.

Garnett certainly grew fond of the tradition during his six years with the franchise.

The rebuilding Celtics (7-11) needed some Gino Time. Prior to Friday night, their last four home games had ended in defeat.

But in some sense, the entire professional sports community needed it just as badly.

Who doesn't love a good reason to embarrass themselves right alongside thousands of others unashamedly doing the same? Isn't that the reason we attend live sporting events?

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