Kevin Garnett is known for his intensity.
That intensity was channelled into a commercial that perfectly encapsulates the Brooklyn Nets star's immense focus without him having to say a word.
If you want to encapsulate the entire ad into one word, "perfect" comes to mind.
It all starts with Garnett watching a clip from ESPN's First Take and listening to pundit Skip Bayless spew his latest thoughts on KG's career. Really, if ever there were a reason to embrace noise-canceling technology, it would be for the ESPN screaming head.
From there, Garnett grabs his headphones and sets off for the arena, losing himself in his own world.
KG then arrives at the arena amidst a rabid crowd of fans willing to give the Nets forward a hard time in the form of screams, shouts and unkind gestures.
This is the kind of scorn that comes with being a successful and polarizing NBA superstar. However, Garnett has the beautiful ability to shut all that out.
Really, the best part in all this, snark aside, is the manner that the commercial is shot and delivered. The entire ad is dark, intense, brooding and, dare I say, a tad emo.
Beats Electronics couldn't have selected a better athlete to helm their marketing message that sometimes you need to get lost in your own world, shutting out the maelstrom of noise that normally fills our day.
Now of course, things could be better for both Garnett and the star-studded Nets. The team is 3-10 and sits near the bottom of the Eastern Conference to open the season. And Garnett, for his part, is having a rough go of things, averaging just 6.5 points and 7.9 rebounds per game.
Thankfully, he has a pair of headphones that should come in handy for such a tumultuous start to the season.
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