TSN Welcomes Will Ferrell Character Ron Burgundy for Curling Announcing

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Don't act like you're not impressed. 

NBC Olympic Talk's Nick Zaccardi reports Will Ferrell will help out with announcing duties during Canada’s Olympic Curling Trials on Sunday—airing from Winnipeg, Manitoba, on TSN

UPDATE: Monday, December 2, 2013 at 11:23 a.m. ET by Gabe Zaldivar

Thankfully, the Internet always provides. Here is footage of Ferrell hamming it up as his iconic character for TSN.  

End of Update---

The kicker, and really a rather wonderful one at that, is Ferrell will don the mustache and swagger of his beloved character Ron Burgundy for the cameo. 

TSN provides a fitting press release for such great news: 

Live from Winnipeg, Burgundy will join TSN's fellow "legendary" curling broadcaster Vic Rauter to call live game action during the network's coverage of the Tim Hortons Roar of the Rings opening draw.  
 
"Marked by the gods of broadcasting and placed into this shimmering green sphere like a golden egg in hay, chosen like an unclean jackal by Noah himself, I accept your hallowed task and sing out with a battle cry worthy of your love and your wisdom," said Burgundy. "And that song is, 'Winnipeg, get ready to paint the town Burgundy!'"

Curling, or that one sport that captivates and mystifies the nation every four years, is the perfect sport to garner creative quips from the character who is so quick with hilarious one-liners. 

And if you don't believe Burgundy can bring eyeballs to the sport, just ask Dodge how well things have been going since showcasing Ferrell as his beloved character for its commercials. 

Advertising Age's Larry P. Vellequette reported Nov. 4 on the effect Ferrell's image has had on sales for the car company:

Sales of the re-engineered Durango climbed 59% in October to 5,120 units and are up 50% for the year. Edmunds.com analyst Michelle Krebs said shopping for the Durango "soared on Edmunds.com after the ads launched" on Oct. 5.

A Dodge official mentioned the company's Web traffic was up by 80 percent thanks to the Anchorman character, so we assume there will be a record crowd watching TSN's coverage this weekend. 

Curling gets more people to tune in, and Ferrell gets even more attention for Anchorman 2: The Legend Continues, which premieres Dec. 20—everybody wins. 

Remember, the man who has a voice that "could make a wolverine purr, and suits so fine they made Sinatra look like a hobo" will be in tow to call some epic curling. 

Give the man a glass of scotch, stand back and watch all the hilarity that unfolds. 

 

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