Having missed out on Euro 2008, England made the 2010 World Cup in South Africa, cruising through their qualifying group with nine wins and one defeat.
It was seen as a show of strength from the Three Lions, and it seemed they had turned the corner and were ready to take on the world. Not quite.
As in 2006, England's World Cup campaign was fraught with drama and controversy, and Fabio Capello's team never really put themselves in a position to play their best football.
Facing Germany in the second round, tragedy would strike once more—a calamity of errors putting their rivals into a 2-0 lead.
England looked shell shocked, but a goal from Matthew Upson to halve the deficit on 37 minutes gave them some hope. Until Frank Lampard's "goal" just moments later, that is.
Lampard's long-range effort had Manuel Neuer well beaten in the Germany goal, hitting the bar and bouncing yards over the line. The referee and his linesman didn't see it, however, and play continued.
England were distraught and never quite recovered from their sense of a perceived injustice, going on to lose the game 4-1, crashing out of the World Cup as a result.
Had Lampard's effort been awarded, would it have changed the outcome of the game? We'll never know, but as the YouTube clip above shows, there's no doubting Lampard's strike should have counted.
The referee's failure to award the goal also means Lampard has never officially scored at a World Cup—something he'll be hoping to put right in Brazil next summer.