Although a game lasts 90 minutes, there are sometimes those glimpses of magic in football that only need a few seconds to capture the moment. For that reason, it's a good thing that GIFs are the latest trend to have become a part of the normal news cycle.
Scouring the deepest, darkest trenches of the football community, we've unearthed a collection of the funniest and most exciting Graphics Interchange Formats since the beginning of the 2013/14 campaign.
Whether it's on or off the pitch, edited for dramatic effect or just downright entertaining in its original format, browse on for some of the most encapsulating five-second marvels you're likely to see this term.
Of course, the entire season thus far isn't available in GIF format (we're hoping to change that), but the following 50 gems are the best of what has been caught.