Dallas CowboysDownload App

Cowboys to Play in 'I Can't Believe It's Not Butter!' Stadium: Humor

ARLINGTON, TX - APRIL 19:  A general view of the new Dallas Cowboys Stadium under construction on April 19, 2009 in Arlington, Texas.  (Photo by Ronald Martinez/Getty Images)
Richard ZowieCorrespondent IOctober 14, 2016

The long mystery is over, and Cowboys Stadium finally has a name.

The Dallas Cowboys have reached an agreement with Unilever, a British and Dutch multi-billion dollar corporation to name the Cowboys' new home in Arlington after one of Unilever's most popular health products.

Flanked by actor/model and former spokesperson Fabio along with current spokesperson Craig Vaughan, Cowboys owner Jerry Jones announced the name of Dallas' new home:

I Can't Believe It's Not Butter! Stadium.

The naming rights reportedly will cost Unilever $15 million annually and will include an unlimited supply of I Can't Believe It's Not Butter! for Cowboys management, employees, and players.

Promotions include 16-ounce supplies of the healthy margarine for the first 10,000 through the gate at any Cowboys home game, along with a free copy of a Fabio romance novel for Dallas' female fans (such as a certain girlfriend of Tony Romo's).

"This is a great deal for Dallas," said Jones. "Admittedly, I would've preferred naming rights for twice or even thrice this amount, but we're getting lots of great-tasting, healthy margarine, so it's a win-win situation."

Asked his comment at the press conference, Fabio replied, "I can't believe Dallas hasn't won the Super Bowl since 1995!"

Where can I comment?

Stay on your game

Latest news, insights, and forecasts on your teams across leagues.

Choose Teams
Get it on the App StoreGet it on Google Play

Real-time news for your teams right on your mobile device.

Download
Copyright © 2017 Bleacher Report, Inc. Turner Broadcasting System, Inc. All Rights Reserved. BleacherReport.com is part of Bleacher Report – Turner Sports Network, part of the Turner Sports and Entertainment Network. Certain photos copyright © 2017 Getty Images. Any commercial use or distribution without the express written consent of Getty Images is strictly prohibited. AdChoices