The long mystery is over, and Cowboys Stadium finally has a name.
The Dallas Cowboys have reached an agreement with Unilever, a British and Dutch multi-billion dollar corporation to name the Cowboys' new home in Arlington after one of Unilever's most popular health products.
Flanked by actor/model and former spokesperson Fabio along with current spokesperson Craig Vaughan, Cowboys owner Jerry Jones announced the name of Dallas' new home:
I Can't Believe It's Not Butter! Stadium.
The naming rights reportedly will cost Unilever $15 million annually and will include an unlimited supply of I Can't Believe It's Not Butter! for Cowboys management, employees, and players.
Promotions include 16-ounce supplies of the healthy margarine for the first 10,000 through the gate at any Cowboys home game, along with a free copy of a Fabio romance novel for Dallas' female fans (such as a certain girlfriend of Tony Romo's).
"This is a great deal for Dallas," said Jones. "Admittedly, I would've preferred naming rights for twice or even thrice this amount, but we're getting lots of great-tasting, healthy margarine, so it's a win-win situation."
Asked his comment at the press conference, Fabio replied, "I can't believe Dallas hasn't won the Super Bowl since 1995!"