If you can do 30 squats, you'll finally feel the financial benefit—you can ride the subway in Moscow for free.
The Russian Olympic Committee is pushing the initiative in combination with the capital city in order to promote next year's Winter Olympics in Sochi.
It saves commuters a cool 30 rubles, the equivalent of approximately 57p, and is part of a plan to showcase the benefits of healthy living.
As you can see from the footage above, it's already caused quite a stir at Vystavochnaya station, where the scheme is up and running. The machine measures whether the person has performed the squat correctly, counts them down from 30 to zero and then releases a ticket accordingly.
Alexander Zhukov, president of the Russian Olympic Committee, was quoted by state-run news wire RIA-Novosti (via the Wall Street Journal), saying:
"We wanted to show that the Olympic Games is not just an international competition that people watch on TV, but that it is also about getting everyone involved in a sporting lifestyle."
Whether it takes off remains to be seen. But it appears we now live in a world where the squat is a form of currency.