It's a craze that began when David and Victoria Beckham became the first glamour couple of football, a tradition that would eventually transcend the spectrum of talent on the field in which even the smallest of sports couples would become known.
We're of course talking about wives and girlfriends (WAGs), the only thing that really matters in Premier League football these days.
Let's face it: Who cares about a pesky trophy anyway?
In an age where everyone with a smartphone is a "journalist," the personal lives of our celebrity athletes cause more intrigue than ever.
With that being the case, read on for a countdown of the Premier League's top 20 talents and their better halves. If there's a particularly big omission, it could be because they're simply flying solo at the moment.
Playing experience, current form and long-term form have all factored into our reckoning of what qualifies a player to feature among the candidates, with aesthetic features not having any influence whatsoever.