Jose Mourinho has spoken honestly about the lack of atmosphere at Chelsea’s home games, resigning himself to an admission of a noise level he believes to be characteristic of Stamford Bridge.
This is Stamford Bridge's nature. We know that our fans are in love with the club, more than in any other club or the same, but it is a different profile.
We know Stamford Bridge is not a very hot atmosphere, not a very strong atmosphere normally, and we accept that.
Mourinho went on to suggest that Chelsea’s players are supported admirably when they need lifting in tough situations, including during the late search for an equalising goal against the Baggies:
"In the last part of the game, when they felt the players were up to have a go and a fight, they were very much behind the team and they support the team," the manager said.
Tim Rolls, who represents Chelsea’s Supporters Trust, believes Mourinho’s assessment is acceptable and offered an evaluation as to why the stadium is crippled by missing decibels:
There are a number of contributory factors: the lack of young people, who are more inclined to sing; the lack of standing in the ground; and the cost of getting a ticket are all part of it.
We need to get more people in to Stamford Bridge who want to sing. And, from my point of view, that means more younger people.
Non-restricted tickets for "Category B" Chelsea games—matches against the Premier League’s lesser rated sides—currently range between £41 and £70 for those who haven’t purchased an official club membership, per the Chelsea website.
These prices rise for Category A and AA games, while junior fans are forced to pay up to £27.50 for a ticket against the elite.
With Rolls' assertion in mind, the obvious move here is to lower ticket prices so that Chelsea’s home games are readily affordable for those who want to attend. Considering many young adults are forced to sit with a parent or guardian, the cost of one match becomes extremely expensive.
Chelsea's season continues to stutter with indifferent results. Mourinho's side have failed to build on the 2-1 victory over Manchester City. Defeat against Newcastle and the late draw with West Brom have seen the West London club drop to fourth, four points away from Arsenal at the top.
Mourinho's men will need all the help they can get against Mauricio Pochettino's high-flying Saints, who currently outpace the title favourites by one point, which is something the away fans will be more than happy to shout about.