Kentucky Basketball Has Perfected the Art of the Instagram Hype Video

Matt KingFeatured ColumnistNovember 8, 2013

Technically this is a video from Rupp Arena's Instagram account, but I'm still giving the credit to Kentucky. In 15 seconds they have perfectly prepped me for the season that starts tonight. It's a work of art.

Kentucky goes into their game against UNC Asheville as the No. 1 team in the country. Another young Calipari team, but last year's team is a distant memory. Expectations have never been higher.

So watch the video and get properly hyped for a great season. Go Big Blue.