Brazilian third division club Madureira have, quite literally, come up with a revolutionary new kit.
Their shirts depict the face of Cuban revolutionary Che Guevara.
Andrew Downie of Reuters reports that the team from Rio de Janeiro toured Cuba 50 years ago, and the shirt has been a big hit.
Madureira's president Elias Duba has now been convinced of the merits of the shirts.
"The factory can't keep up with demand. It's taken on a whole life of its own. I wasn't going to have the big team use them, but all the attention has convinced me otherwise."