The January transfer window can, if used correctly, be the difference between success and failure for many teams but is notoriously difficult to predict.
There will undoubtedly be big-money moves, but which sides will choose to move mid-season for new talent is the question that every journalist is trying to answer.
Ahead of the coming window, now under two months away, Bleacher Report takes a look at some of the better players heavily linked with moves to the Premier League over recent weeks.
Atletico Madrid striker Diego Costa has rarely been out of the headlines in recent months and is a major target for several Premier League sides this January after his goalscoring exploits in Spain.
According to the Daily Star's Gary Jones, Arsenal, Liverpool and Chelsea are all interested in recruiting the Brazilian-Spaniard, who is leading the La Liga goalscoring charts with 13 goals in 12 games.
The powerful forward was recently described by Arsene Wenger as possessing "something animal" and is undoubtedly one of the most complete strikers around at the present moment.
Swedish striker Ola Toivonen remains a major target for Premier League side Norwich City, if Talksport are to be believed, having been linked with a transfer over the summer.
The Canaries already have a selection of centre-forwards of some repute in Ricky van Wolfwinkel, Gary Hooper and Johan Elmander but are said to be in search of a further options for their forward line.
Toivonen has been a regular scorer in the Eredivisie since his 2008 arrival at PSG, although without ever topping the scoring charts. Whether he is the man to turn Norwich's season around, though, is debatable.
Sevilla left-back Alberto Moreno has been the breakthrough player of 2013 in Spanish football, having come from nowhere to earn his first caps for the senior Spanish national side.
His emergence has not gone unnoticed in England, either, where several clubs have been mentioned in connection with his services—with Manchester United the latest to be linked, per the Daily Express' Ben Jefferson.
Moreno, who has also played more attacking roles, has proven to be an excellent attacking full-back and competent in his defensive play. With impressive speed and stamina, he is set to be an important player for his country in coming years.
According to the Daily Express' Ben Jefferson, Valencia midfielder Ever Banega is a January target for Manchester United, Southampton and Arsenal.
The Argentine midfielder, now 25, arrived in Europe from Boca Juniors in January 2008 but has thus far failed to fulfil his undoubted potential—at least at club level.
Banega, though, has shown his talents in flashes and is a consistent performer in the colours of his national side. For any side on the look out for an excellent distributor from defensive midfield, he could be the answer.
From one talented Argentine to another in Juan Manuel Iturbe, with the on-loan Hellas Verona man catching the eye of Liverpool, among others, according to Talksport.
The 20-year-old winger has long since been heralded as a future star and has shown signs that, now away from Porto temporarily and able to earn first-team football, he is beginning to come good on that promise.
Fleet of foot, an excellent dribbler and a fine finisher, it is easy to see why he was once mentioned in the same light as Lionel Messi and, given his age, he has plenty of time to set about proving himself as a top-class performer.
Combative midfielder Tomas Rincon would be right at home in the Premier League and, indeed, it is no surprise to see The Sun (subscription required) link him with a move to either Fulham or Sunderland in January.
The Venezuelan has been a bit-part player in Germany this season and it is likely that Hamburg would thus consider any reasonable offers for his services.
Rincon will not trouble the scorers but is tidy in possession and dogged in his work-rate at the base of midfield. For any side in need of an input of quality in defensive midfield, Rincon would not be a bad option at all.
With contract renewal talks with Santos stalling, Brazilian teenager Neilton is the latest young South American talent to be linked with the Premier League and, in particular, Tottenham.
The Daily Express' Ben Jefferson reports that Neilton is struggling to agree terms with his current employers and that Spurs are watching the progress closely of the player often compared with Neymar in the media.
He is not Neymar and, indeed, will never be anywhere near that level, but there is no doubting there is some talent there if he can work on his game intelligence in coming months. Work permit rules may also be an issue.
Barcelona products have been picked off by Premier League sides on a regular basis over the past few years and it would appear that 21-year-old Sergi Roberto could be the latest, per the Daily Star.
The English newspaper reports that both Liverpool and Tottenham are keen on adding the creative midfielder to their ranks, but price the Catalan at a steep €20 million given his relative inexperience.
Having been retained this summer as a member of the first-team squad, following the departure of Thiago Alcantara, Roberto would have expected to have played more than 17 La Liga minutes by this stage of the campaign. The Premier League vultures will hope to swoop on any unhappiness that may exist.
Real Madrid central midfielder Sami Khedira is a January target for Manchester City, according to a report in the Sunday People last weekend.
It has been well publicised in recent months that Khedira's contract will have just 18 months remaining come January—as mentioned by the People—and Manchester City are said to face competition from Chelsea.
Were he to join the Blues, Khedira would re-join former manager Jose Mourinho and move near close friend Mesut Ozil in London. Real Madrid, though, will surely not let him go without a fight.
Khedira may not be the only former Real Madrid charge that Jose Mourinho has his eye upon, however, with the Evening Standard reporting that Xabi Alonso is a January target for the Blues.
The robust midfielder has spent time in England previously, famously winning the Champions League under Rafa Benitez at Liverpool. However, the Reds would be unlikely to match his enormous wages.
Alonso is out of contract at the end of the current campaign and would be ideal for the Chelsea midfield, who lack a distributor of real quality at the base of the midfield.
Given that he was a Mourinho favourite at the Santiago Bernabeu, a move would be no surprise.
Former Celtic winger Aiden McGeady was linked with Roberto Martinez's Everton side in the summer and that interest has recently been revived, according to the Daily Star's Nick Lustig.
Not always a regular starter for Spartak, it is thought that McGeady would fancy a move back to more familiar surrounds and would be a good signing for many Premier League sides.
His pace and skill make him a threat from the flank, and it is an area that Martinez may feel needs strengthening, with on-loan Barcelona youngster Gerard Deulofeu currently the club's first reserve.
Kenyan midfielder McDonald Mariga would take little time settling at Southampton, if the Daily Mirror are to believed, with brother Victor Wanyama already awaiting his arrival on the South Coast.
Mariga came close to joining Manchester City before his 2010 move from Parma to Inter Milan for €10 million but currently finds himself out of the first-team setup at the San Siro.
With Jack Cork's future up in the air, Southampton may choose to bolster their midfield ranks with the box-to-box midfielder and, at 26, he has plenty of time to recapture the form of old.
Tottenham and Liverpool are among the sides interested in signing 21-year-old Egyptian winger Mohamed Salah this January, according to the Daily Mail's Simon Jones.
Salah was the star of the show for his country at last summer's Olympic Games in London and has built on that reputation with Swiss side Basel, impressing in last season's Europa League in victory over Spurs and defeat to Chelsea.
This year, though, he would help avenge that loss with a goal in a 2-1 win at Stamford Bridge—one of four scored in eight European games this season. His reputation is growing, but his £15 million price tag could prove prohibitive.
Just 18 and already in his second season as a first-team regular at Derby County in the Championship, it is no surprise that Will Hughes should have appeared on the radar of those in the English top flight.
Per the Telegraph's John Percy, Liverpool, Manchester United and Arsenal are all among those interested in the England Under-21 international, but his club are seeking a £12 million fee for his services.
Talented English players are a prized commodity at present, given the necessity for home-grown players in European competition and, as he continues to earn praise in the Championship, Hughes' real value will only continue to increase.
The final player on our list of possible Premier League arrivals this January is Feyenoord's Bruno Martins Indi, who is set to feature for Netherlands at next year's World Cup.
Per Sky Sports, manager Ronald Koeman has already admitted that the tall 21-year-old may need to be sold and Everton are rumoured to have been interested in his services this summer.
Martins Indi has been an elegant figure in the Feyenoord defence for three seasons now, operating either at centre-back or left-back. He will be a major loss, but they will be well compensated for his departure.