Red Sox Ad: Boston's Tribute to St. Louis Was Classy Move

Timothy RappFeatured ColumnistNovember 6, 2013

BOSTON, MA - NOVEMBER 02: David Ortiz #34 of the Boston Red Sox celebrates on a float during the World Series victory parade on November 2, 2013 in Boston, Massachusetts.  (Photo by Jared Wickerham/Getty Images)
Jared Wickerham/Getty Images

You stay classy, Boston. 

That now-famous line may reference San Diego when Ron Burgundy lets it roll off his tongue after a newscast, but it could just as easily be referencing the Boston Red Sox today. That's because, after its World Series win, the team took out a full-page ad in Tuesday's St. Louis Post-Dispatch that paid respect to the St. Louis Cardinals and their city.

From Fox Sports: MLB on Twitter:

Here's the full text from the ad:

On behalf of our partners and the entire Red Sox organization, thank you St. Louis. The warm Midwestern welcome you extended to our team and our fans during this year's hard-fought World Series is truly appreciated. Your region, its people, and the entire Cardinals organization represent everything that's great about baseball.

We share the same colors and rich, storied baseball history that stretches from Musial and Williams, to Molina and Pedroia. We're both home to the most loyal, passionate fans in the game. And the four World Series in which we've gone head-to-head are still etched in the memories of those who love our sport.

So we tip our hats to each and every one of you. We look forward to seeing you again next August. Let's hope that it's just a prelude to meeting again in October.

The Red Sox, of course, beat the Cardinals in six games in this year's Fall Classic. The Red Sox have reason to thank their gracious hosts—they won two of three games in St. Louis. 

Johnny Gomes performing with Dropkick Murphys
Johnny Gomes performing with Dropkick MurphysGail Oskin/Getty Images

While the message is a bit, shall we say, earnest at times—and is really fun to read in a Boston accent—the overall ad is tremendous. St. Louis baseball fans have a reputation for being passionate but respectful, so to pay them this tribute seems only appropriate. 

According to Chuck Schilken of the Los Angeles Times, the Sawx may have gotten the idea from the Chicago Blackhawks, who took out a similar ad in the Boston Globe last winter after beating the Boston Bruins in the Stanley Cup. 

Way to pay it forward, Boston. 

While this represented all of the best aspects of sportsmanship, it may not necessarily become a common occurrence. For example, can you imagine this happening after a World Series between the Philadelphia Phillies and New York Yankees?

If the Phillies won:

Hey New York,

Thanks for hosting us in your overrated city. We appreciated you looking down your noses at us while our Fightin' Phils turned the new Yankee Stadium into the house that Schmidt built. We enjoyed taking a pit stop in Manhattan, if only to count the handful of people that weren't wearing designer jeans and trendy black coats. Oh, and get this—we managed to avoid getting hit by one of your taxi drivers, a small miracle.

Finally, you better believe that our Iggles will turn your Giants into small fries, too. And did we mention your pizza is overrated?

Love, Philly

If the Yankees won:

Dearest Philadelphia,

Thank you for hosting us for a few games in this year's World Series. We're happy to report that we weren't struck by any batteries or forced into fisticuffs while sitting amongst your, ahem, rambunctious fans. We had no problem finding the stadium, as we simply used all of the trash your fans discarded on the ground on the way to the ballpark as our guide.

Yes, we walked, because we aren't slobs that stuff our faces full of chessesteaks every chance we get. Besides, your subway system is too adorably inadequate to bother with.

Sincerely, New York.

Yeah, these messages probably work better when rival cities aren't contesting a championship. Between Boston and St. Louis, this type of sportsmanship totally comes across as genuine.

But if Duke and North Carolina met in a national championship game in March, well, let's just say the winner's message wouldn't be received with much gratitude.

So thanks for keeping it classy, Boston.


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