At the 2010 World Cup it was vuvuzelas, but at the 2014 iteration, it seems it might just be extremely vivid football boots that garner widespread media attention.
Doing their bit for this unlikely cause is German sports manufacturer Adidas, who have revealed a few bright new colours for some of their existing football boots.
The Adipure, Predator, Nitrocharge and F50 boots have all been given neon updates as part of the new "Samba" range, being rolled out in time to celebrate everything Brazilian ahead of next summer's World Cup carnival.
Antoine Hadjimanolis, Adidas Football's somewhat excitable global senior product manager, said:
For Samba Collection, we took our inspiration from Brazil.
The pack is colourful, energetic and full of character—just like Brazil!
From the beaches of Bahia to the Carnival of Rio, our boots will use tones and palettes that you've never seen before on a football boot.
Or maybe Adidas have just had scientists and designers working overtime to come up with new and more blinding colours to adorn the feet of some of the world's best players.
But perhaps you should make up your own mind—ere are a few more pictures for your viewing pleasure:
Will you be buying a pair (warning: Copacabana beach not included)?